Atlanta Public Relations Team Helps Energy Firm Glow in Headlines

Atlanta, GA, August 05, 2009 --(PR.com)-- Prenova, Inc., the 10-year-old energy services firm responsible for $2 billion in annual energy purchases, is partnering with Write2Market, Atlanta’s leading copywriting agency, to raise awareness of Prenova’s full-service approach to optimizing energy spend.

“We’re in a very competitive marketplace with a lot of companies that claim to do what we do,” stated Scott Beaver, Director of Marketing for Prenova. “The reality is that we deliver a greater breadth of services by addressing both the supply and demand side of the energy equation, but need to get above the noise and communicate this fact effectively.”

Prenova is engaging Write2Market to deploy a PR-intensive strategy tightly targeted to key verticals, such as the retail and restaurant industries. With long-standing energy expertise through clients such as Mansfield Oil, BioBlend, the American Petroleum Institute and StenaSonangol, Write2Market was a natural choice for Prenova.

Prenova’s selection of the innovative niche firm was based on the goals of Beaver’s focused PR strategy.

“My strategy is very selective, and I needed a firm that could support that strategy with minimal direction,” related Beaver. “Write2Market comes to me with the ideas, rather than the other way around. They have the media relationships we needed, and they stay on target to keep costs in check. With such a small internal marketing organization and limited bandwidth, I need that from the companies I work with.”

Prenova and Write2Market’s strategy is already starting to pay dividends in premium exposure, including coverage in publications such as BusinessWeek, MarketWatch, PRSM, Institute for Supply Management, and Chain Store Age. “I’m excited this new public relations direction for Prenova,” says Lisa Calhoun, President of Write2Market. “Prenova is a giant in the retail energy spend space. We plan to make sure that everyone in the marketplace knows that."

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