Can Foundation Selected to Participate in Premiere LIVESTRONG® Global Cancer Summit in Dublin, Ireland

First-ever event to bring together world leaders, advocates and corporations from more than 60 countries to address the global cancer burden

Singapore, Singapore, August 05, 2009 --(PR.com)-- Today, Can Foundation announced that Daniele Pratolongo and the foundation team will represent Singapore at the inaugural LIVESTRONG Global Cancer Summit in Dublin, Ireland, August 24 - 26. The Summit is the landmark event of the LIVESTRONG Global Cancer Campaign, an effort of the Lance Armstrong Foundation (LAF). Mr Pratolongo will represent the organisation’s commitment to fight cancer in Singapore and Southeast Asia, engaging with world media, political leaders, representatives of non-governmental organisations and corporate leadership.

“Whilst living in Singapore and working in the region I have unfortunately witnessed extremely low cancer awareness,” said Daniele Pratolongo, Can Foundation founder and cancer survivor. “I am excited to be attending the summit and look forward to fulfilling our commitment. We're already building partnerships with existing health institutes, charities and corporate organisations to ensure cancer awareness, and prevention is a priority in our region – I can’t wait to see the difference our initiatives will make.”

“Cancer is a major public health problem that affects every country in every region of the world regardless of economic and social situation,” said Lance Armstrong, LAF founder and chairman, cancer survivor and champion cyclist. “Through collective action, we will make a renewed commitment to reducing the burden of cancer around the world and break down the stigma and silence too often associated with the disease.”

In September 2008, Armstrong announced the LAF’s commitment to making cancer a global priority at the Clinton Global Initiative Annual Meeting in New York. The LAF made this commitment after its worldwide research, conducted over 18 months, revealed widespread misconceptions, stigma and lack of awareness associated with cancer.

In response, the LAF established the LIVESTRONG Global Cancer Campaign to urgently address the burden of cancer worldwide and support the 28 million people living with cancer around the globe. Cancer kills more people every year than AIDS, tuberculosis and malaria combined. It is estimated that cancer will be the leading cause of death worldwide by 2010.

With such staggering statistics, the LAF recognised that a global challenge like cancer required a global movement. And so it began urging world leaders, leading cancer organisations and cancer survivors to join together by making commitments to take action in their communities to reduce the burden of cancer.

Can Foundation is proud to join the LIVESTRONG movement with the Cancer Awareness Southeast Asia campaign.

Can Foundation’s commitment is to launch an integrated campaign involving events, fundraising strategies, awareness initiatives, PR/Media and marketing. The intent is to develop effective grassroots awareness and prevention programs. Further cross-border training programs will be implemented enabling doctors within developing countries to be trained in Singapore therefore increasing talent and awareness upon returning home. The foundation also plans to boost early-detection screening programmes by collaborating with existing organisations. An online community will be developed using new and social media for fundraising and awareness. Relationships will be built with local corporations to become involved with their Corporate Social Responsibility programs.

Can Foundation is looking forward to participating in the LIVESTRONG Global Cancer Summit in Dublin, Ireland from August 24-26, 2009 and helping to make the case for acting urgently to address the global cancer burden.

Unlike other conferences and forums, the LIVESTRONG Global Cancer Summit is unique in that it will kick off a unified global movement while providing attendees the opportunity to connect with other advocates, network, gain media exposure and access tools and resources to help them mobilise in their own communities. Speakers include honorary Summit chair and former Irish President Mary Robinson, Irish Cancer Chief Professor Tom Keane, CNN chief medical correspondent Dr. Sanjay Gupta as well as representatives from the World Health Organization and other global bodies.

For more information on the LIVESTRONG Global Cancer Campaign and the Summit, please visit www.LIVESTRONG.org.

About Can Foundation:
Can Foundation raises awareness of cancer prevention and early-detection to ultimately save lives. Through their ‘4P’ mission of Play, Positive, Progress and Prevent, Can Foundation is breaking down the stigma of cancer to promote knowledge and open communication about cancer. As well as awareness campaigns, fundraising appeals and public events will support cancer research and cross-border training of medical professionals. Can Foundation’s founder, Daniele Pratolongo is a cancer survivor so has witnessed first-hand why Can Foundation’s mission must be achieved.

Learn more at http://www.canfoundation.sg

About the Lance Armstrong Foundation
At the Lance Armstrong Foundation, we fight for the 28 million people around the world living with cancer today. There can be – and should be – life after cancer for more people. That's why we kick in at the moment of diagnosis, giving people the resources and support they need to fight cancer head-on. We find innovative ways to raise awareness, fund research and end the stigma about cancer that many survivors face. We connect people and communities to drive social change, and we call for state, national and world leaders to help fight this disease. Anyone anywhere can join our fight against cancer. Join us at www.LIVESTRONG.org.

For further information or to arrange an interview with Mr Pratolongo please contact:

Sameiko Landry
Tel: +65 6622 6524 / +65 9726 4182
sameiko.landry@canfoundation.sg

Can Foundation
3 Church Street
#28-01 Samsung Hub
Singapore 049483

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Can Foundation
Sameiko Landry
+6566226524
canfoundation.sg
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