LongJump CEO Speaking at CloudWorld

Pankaj Malviya Examines How Enterprises and ISVs Can Capitalize on Private Clouds for Their SaaS Applications.

Sunnyvale, CA, August 05, 2009 --(PR.com)-- LongJump, a leading provider of software that powers Platform-as-a-Service (PaaS), today announced that Pankaj Malviya, founder and CEO of LongJump, will be speaking on emerging cloud computing options for business at IDG CloudWorld™ in a session titled, “Salvation in the Private Cloud: Platforms at Your Service.” The session will be held on Wednesday, August 12, from 3:00 -3:45 p.m. at IDG’s CloudWorld conference held at Moscone Center West in San Francisco.

Malviya will examine the growing trend and appeal of “private clouds,” and looks at the advantages of a Platform-as-a-Service (PaaS) solution used to develop and deliver web-based applications internally within the company’s own servers and behind its own firewall or on another preferred IaaS environment, such as Amazon EC2. For ISVs, private clouds and PaaS position them to offer new business models from a multi-tenant platform that lets them create SaaS applications faster and reduce development costs.

Forrester estimates the PaaS market will grow over eight years to $15.2 billion. And Gartner predicts the future of corporate IT is in private clouds. Gartner vice president and distinguished analyst Thomas Bittman recently advocated that embracing private clouds not only enables corporate IT the benefits of clouds within the enterprise, but also the flexibility to use public cloud computing services as soon as they mature.

“The flexibility and utility of cloud computing won’t be leveraged by businesses until security and control is addressed. LongJump is one of the only proven PaaS providers that is successfully meeting the needs of enterprises and ISVs by enabling the development of world class SaaS applications within the public and private clouds,” noted Pankaj Malviya.

Malviya is a serial entrepreneur with over 15 years experience in enterprise software design, development, and implementation for Fortune 500 companies. In 2006, Malviya founded LongJump as an early cloud player that maintains the position of giving companies control of where their applications are hosted. Some industry experts have noted that LongJump’s highly portable approach is aimed at delivering the “Holy Grail” of cloud computing and even calling the platform “Force.com in a box.” Notably, Gartner recently named LongJump as the only cloud application platform to earn its “Cool Vendor” designation.

CloudWorld will provide a comprehensive look at this emerging technology that is becoming increasingly important to the enterprise for its cost savings, scalability and agile functionality. For more information on the conference, interested parties can visit: www.cloudworldexpo.com.

About LongJump
Based in Sunnyvale, California, LongJump is a service of Relationals Inc., a privately-held, proven provider of on-demand CRM and SFA business applications to more than 400 enterprise companies. LongJump’s Platform-as-a-Service (PaaS) and catalog of highly customizable, business applications help companies reduce the time and cost of developing and delivering data-driven applications. Its business building blocks let developers and corporate IT teams gain significant time-to-value, since they can bypass the need to repeatedly recreate common business processes and functions. LongJump is the first platform-as-a-service provider to bring robust customization, integration, and powerful functionality to businesses of all sizes, enabling them to quickly design, implement and do further customization in an easy, affordable way.

About IDG World Expo
IDG World Expo (www.idgworldexpo.com) is a leading producer of tradeshows and events for professionals and consumers seeking world-class education, strategic business relationships, and access to industry-leading products and services. IDG World Expo’s portfolio of conferences and events includes Macworld®, Electronic Entertainment Expo® (E3 Expo®), Next Generation Data Center™ (NGDC™), OpenSource World™, and CloudWorld™. IDG World Expo is a business unit of IDG, the world’s leading technology media, research and event company.

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LongJump
Derek Cheng
800.886.9028
http://www.longjump.com
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