Thomas Cook UK & Ireland Partners with GO-SIM to Lower Holidaymakers Mobile Phone Costs

Thomas Cook UK & Ireland, the world’s best-known name in travel, has joined with GO-SIM to offer pre-paid mobile phone SIM cards specifically designed to save travellers money if they need to make or receive calls and texts from family and friends whilst they abroad.

York, United Kingdom, August 07, 2009 --(PR.com)-- The partnership, which from today sees over 80 of Thomas Cook’s biggest stores selling a unique pre-paid SIM card, is the first of its kind by a travel retailer on the high street.

The Thomas Cook GO-SIM International sim card offers savings of up to 85% off international calls, free incoming calls and texts in 75 countries, and unused airtime never expires. The card costs £20 and includes £5 of airtime.

Pete Constanti, CEO Mainstream Travel at Thomas Cook UK & Ireland said, “Our partnership with GO-SIM is just another way in which we’re leading the way on offering value for money to our holidaymakers.

“Following on from our innovative currency comparison boards to display our foreign exchange in our stores, GO-SIM cards will make life easier, ensuring that our customers don’t pay too much for mobile phone calls and won’t return home to find a big bill waiting for them.”

Unlike mobile phone companies, calls and texts received are free. Coupled with cheaper rates for calls made and a fixed price for text messages wherever you are, a pre-paid GO-SIM card can help avoid high mobile phone charges. For popular destinations such as Egypt and Turkey, GO-SIM calls cost 32p per minute (where mobile phone companies can charge over £1.40).

Penny Roberts, International Sales Director at GO-SIM said, “We’re delighted that Thomas Cook customers can now look forward to saving money on their mobile calls abroad. Staying in touch with friends and loved ones back home is really important to a lot of people, and buying a Thomas Cook GO-SIM card will enable them to do just that – at a fraction of the usual cost”.

Thomas Cook GO-SIM cards will be available from selected stores from 3 August; sim cards require an unlocked GSM handset of the frequency band specification of the country of use.

About Thomas Cook UK & Ireland:
Thomas Cook UK & Ireland is the second largest leisure travel group in the UK with around 19,000 employees. The company operates a fleet of 44 aircraft, has a network of more than 800 high street stores (Thomas Cook and Going Places), leading websites (www.thomascook.com and www.airtours.co.uk), its own television channel Thomas Cook TV (Sky channel 655) and some of the world's favourite travel brands.

These brands include Airtours, Club 18-30, Cresta, CruiseThomasCook, Direct Holidays, Flexibletrips, flythomascook.com, Manos, Neilson, Panorama, Style Holidays, Sunset, Sunworld Holidays, Thomas Cook, Thomas Cook Signature, Thomas Cook Sport, Tradewinds, www.hotels4u.com and Elegant Resorts.

The company’s airline, Thomas Cook Airlines flies from various regional airports to destinations worldwide.

Thomas Cook offers a range of financial services, including foreign exchange at competitive rates, the Thomas Cook Credit Card in conjunction with Barclays Bank, the cash passport and a wide range of travel insurance policies. It is the only major travel company to be FSA regulated for its travel insurance, which is underwritten by AXA. The company also owns White Horse Insurance Ireland Ltd.

Thomas Cook also has a leading publishing division, and currently has more than 150 guidebooks and publications on offer. Thomas Cook UK & Ireland is part of Thomas Cook Group plc (www.thomascookgroup.com).

About GO-SIM
With offices in the UK and USA, GO-SIM is a leading global provider of prepaid international travel SIM cards and services that enable leisure and business travellers to use their mobile phones overseas at prices they can afford supported by 24/7, 365 days a year customer service.

GO-SIM is a privately owned company with vast experience in telecommunications. They use their experience to provide innovative new products and services to make it easier and cheaper to use your mobile phone while travelling abroad.

The GO-SIM International SIM card provides voice and SMS services in over 175 destinations utilising the infrastructure of more than 400 local Network Operators. GPRS and 3G data services are also available in over 80 countries. The service is prepaid and any unused airtime credit never expires so the SIM can be used year after year. There are no daily connection charges and there are no monthly or annual service fees which make GO-SIM the favourite choice for people travelling the world and wanting to stay in contact with friends, family or work colleagues. Additional information, airtime and services can be obtained at www.gosim.com.

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