"The Original Terror Alert Safe Room" Infomercial: Emergency Preparedness or Scare Tactic?
Infomercial in the making scares the living daylights out of viewers!
Santa Monica, CA, June 17, 2005 --(PR.com)-- Direct Market Ventures, Inc., a leading marketing distribution and infomercial company, today announces that “The Original Terror Alert Safe Room System,” is now available exclusively on their Website www.terroralertsaferoom.com.
Consumers are encouraged to participate as distributors of the product to their local communities and as Internet affiliates.
There is also a national distribution rollout for the ‘Original Terror Alert Safe Room System’ planned for direct consumer sales via a series of televised infomercials for increasing public awareness of emergency preparedness and potential chemical and biological threats.
The infomercial segments are very informative and presents Homeland Security views and recommendations for the preparation of a safe room in the event of a chemical or a biological threat.
Recently, upon the completion of the infomercial, the company’s intentions were scrutinized by a select group of media representatives who proclaim, “Infomercial In the Making Scares the Living Daylights out of Viewers”.
Direct Market Ventures Inc.’s founders Preska Thomas and Kevin Finn are in complete disagreement with the media proclamations of their infomercial for the ‘Terror Alert Safe Room’ as scare tactic. Preska quotes, “It is a grossly irresponsible accusation, considering after 911, most pointed fingers and blamed. There were even congressional enquiries and public hearings as to whom in the White House or within the intelligence community was responsible for not having taken the threats seriously for public knowledge and emergency preparation. We are now being informed by our government of potential chemical and biological threats, are we to ignore those threats and refuse to believe once more that such incident would never occur within our homeland?”
The company was introduced to the "Original Terror Alert Safe Room System" over 2 years ago and planned to create awareness for the product back then. The founders, however, found themselves preoccupied with their other company, ‘Team Hollywood, Inc.,’ (www.teamhollywood.com ) and their ‘Save the Titanic Foundation’ (www.savethetitanic.org) projects.
Kevin Finn quotes, “We have always believed in the definitive need for the ‘Terror Alert Safe Room System.’ What alarmed the company as to making it available to the public today, is the reality that our government, including the world’s governments, between January 2005-May 5, 2005, has collectively spent billions of dollars to involve themselves in drills and exercises for emergency preparedness against chemical and biological agents, and they are now prepared. Likewise, our public should also be ready.
An Israeli army consultant and security specialist who also served in the Israeli army invented the ‘Original Terror Alert Safe Room System.’ The system was used in Israel during the Gulf War to have become a war proven safe room.
“The Original Terror Alert Safe Room System” compliments the use of duct tape and plastic to ensure the proper flow of oxygen to a sealed room! The system comes complete with instructions and items necessary to prepare one standard room for protection against a chemical or a biological attack. The key element of the Original Terror Alert Safe Room System” is the 'Bag of Absorbing Powder' (Not harmful to adults, children, or pets) and the 'Terror Alert Safe Room Gas Barrier Sheeting.' When properly used, the 'Terror Alert Safe Room Gas Barrier Sheeting' helps provide protection against chemical attack by not allowing gas to pass through the sheeting.
Each "Original Terror Alert Safe Room System" includes
1. (1) Safe Room Set Up and Preparation Manual
2. (1) Terror Alert Safe Room Gas Barrier Sheeting for Door
3. (2) Terror Alert Safe Room Gas Barrier Sheeting for Windows
4. (1) Terror Alert Safe Room Gas Barrier Sheeting for Custom Use
5. (20) Self Adhesive Securing Patches (All are the same size)
6. (10) Securing Straps (All are the same size)
7. (1) Roll Clear Plastic Tape
(1) Bag of Absorbing Powder (Not harmful to adults, children, or pets)
###
Consumers are encouraged to participate as distributors of the product to their local communities and as Internet affiliates.
There is also a national distribution rollout for the ‘Original Terror Alert Safe Room System’ planned for direct consumer sales via a series of televised infomercials for increasing public awareness of emergency preparedness and potential chemical and biological threats.
The infomercial segments are very informative and presents Homeland Security views and recommendations for the preparation of a safe room in the event of a chemical or a biological threat.
Recently, upon the completion of the infomercial, the company’s intentions were scrutinized by a select group of media representatives who proclaim, “Infomercial In the Making Scares the Living Daylights out of Viewers”.
Direct Market Ventures Inc.’s founders Preska Thomas and Kevin Finn are in complete disagreement with the media proclamations of their infomercial for the ‘Terror Alert Safe Room’ as scare tactic. Preska quotes, “It is a grossly irresponsible accusation, considering after 911, most pointed fingers and blamed. There were even congressional enquiries and public hearings as to whom in the White House or within the intelligence community was responsible for not having taken the threats seriously for public knowledge and emergency preparation. We are now being informed by our government of potential chemical and biological threats, are we to ignore those threats and refuse to believe once more that such incident would never occur within our homeland?”
The company was introduced to the "Original Terror Alert Safe Room System" over 2 years ago and planned to create awareness for the product back then. The founders, however, found themselves preoccupied with their other company, ‘Team Hollywood, Inc.,’ (www.teamhollywood.com ) and their ‘Save the Titanic Foundation’ (www.savethetitanic.org) projects.
Kevin Finn quotes, “We have always believed in the definitive need for the ‘Terror Alert Safe Room System.’ What alarmed the company as to making it available to the public today, is the reality that our government, including the world’s governments, between January 2005-May 5, 2005, has collectively spent billions of dollars to involve themselves in drills and exercises for emergency preparedness against chemical and biological agents, and they are now prepared. Likewise, our public should also be ready.
An Israeli army consultant and security specialist who also served in the Israeli army invented the ‘Original Terror Alert Safe Room System.’ The system was used in Israel during the Gulf War to have become a war proven safe room.
“The Original Terror Alert Safe Room System” compliments the use of duct tape and plastic to ensure the proper flow of oxygen to a sealed room! The system comes complete with instructions and items necessary to prepare one standard room for protection against a chemical or a biological attack. The key element of the Original Terror Alert Safe Room System” is the 'Bag of Absorbing Powder' (Not harmful to adults, children, or pets) and the 'Terror Alert Safe Room Gas Barrier Sheeting.' When properly used, the 'Terror Alert Safe Room Gas Barrier Sheeting' helps provide protection against chemical attack by not allowing gas to pass through the sheeting.
Each "Original Terror Alert Safe Room System" includes
1. (1) Safe Room Set Up and Preparation Manual
2. (1) Terror Alert Safe Room Gas Barrier Sheeting for Door
3. (2) Terror Alert Safe Room Gas Barrier Sheeting for Windows
4. (1) Terror Alert Safe Room Gas Barrier Sheeting for Custom Use
5. (20) Self Adhesive Securing Patches (All are the same size)
6. (10) Securing Straps (All are the same size)
7. (1) Roll Clear Plastic Tape
(1) Bag of Absorbing Powder (Not harmful to adults, children, or pets)
###