IFR Monitoring Reports: Verizon Takes 2nd Spot in Netbook Advertising
Niagara Falls, NY, August 08, 2009 --(PR.com)-- During Q2 2009 Verizon Retailers took the 2nd spot in retail newspaper advertising of Netbooks with screen sizes 10.2 inches or smaller, according to IFR Monitoring.
Verizon, the wireless service provider normally known for its mobile smartphone offerings, is a new entrant in the rapidly growing Netbook retail market. It had 7.1 % share of all retail Netbook ads with the HP Mini 1151NR at $199.99 after $50 mail-in rebate and 2 year mobile activation on a 3G Broadband Plan in May and June 2009.
Only Best Buy trumped Verizon with a share of 28.2%, keeping its number one position in share of newspaper advertising for Netbooks, which it also held in Q1 2009 with 28.5%.
Rounding up the Top 5 retailers in Q2 2009 are Radio Shack with 6.8%, H.H. Gregg with 6.2% and Staples 6%, respectively. By contrast, the biggest drop in advertising share of Netbooks was by Fry’s Electronics. While being the second largest advertiser in Q1 2009 with almost 11%, Fry’s took a sharp drop down to 10th place in Q2 2009 with just 3.5%.
On a most-advertised model level, Verizon’s HP Mini 1151NR offering was first with an advertising share of 7.1%in Q2 2009. This was followed by Acer's heavily advertised Aspire One A150-1635 with 7%, promoted by 11 retailers lead by Staples with a net price of $299.98 and a lowest net price of 248.88 by Florida based BrandsMart USA. The third most advertised Netbook model was the HP Mini 1030NR with 5.8% exclusively by Best Buy at $329.99 in June.
IFR Monitoring recorded a steep increase in the advertising of Netbooks with screen sizes 10.2 inches or smaller since 2008. Beginning with a share of 2.8% within all Notebook advertising, Netbooks grew to a sizable advertising share of 12.7% in the first half of 2009.
The actionable data provided by IFR Monitoring helps retailers and manufacturers measure critical advertising, Internet and shelf share across the country and around the world. IFR Monitoring exists in over 60 countries, and is part of the GfK Group, the No. 4 market research company worldwide.
This snapshot analysis is provided by IFR Monitoring Print Tracking services. IFR Monitoring covers the Top 100 major newspapers across the USA, including 20 key mailbox locations from the Top markets.
For questions, please contact Volker Loetfering at VLoetfering@ifrmonitoring.com
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Verizon, the wireless service provider normally known for its mobile smartphone offerings, is a new entrant in the rapidly growing Netbook retail market. It had 7.1 % share of all retail Netbook ads with the HP Mini 1151NR at $199.99 after $50 mail-in rebate and 2 year mobile activation on a 3G Broadband Plan in May and June 2009.
Only Best Buy trumped Verizon with a share of 28.2%, keeping its number one position in share of newspaper advertising for Netbooks, which it also held in Q1 2009 with 28.5%.
Rounding up the Top 5 retailers in Q2 2009 are Radio Shack with 6.8%, H.H. Gregg with 6.2% and Staples 6%, respectively. By contrast, the biggest drop in advertising share of Netbooks was by Fry’s Electronics. While being the second largest advertiser in Q1 2009 with almost 11%, Fry’s took a sharp drop down to 10th place in Q2 2009 with just 3.5%.
On a most-advertised model level, Verizon’s HP Mini 1151NR offering was first with an advertising share of 7.1%in Q2 2009. This was followed by Acer's heavily advertised Aspire One A150-1635 with 7%, promoted by 11 retailers lead by Staples with a net price of $299.98 and a lowest net price of 248.88 by Florida based BrandsMart USA. The third most advertised Netbook model was the HP Mini 1030NR with 5.8% exclusively by Best Buy at $329.99 in June.
IFR Monitoring recorded a steep increase in the advertising of Netbooks with screen sizes 10.2 inches or smaller since 2008. Beginning with a share of 2.8% within all Notebook advertising, Netbooks grew to a sizable advertising share of 12.7% in the first half of 2009.
The actionable data provided by IFR Monitoring helps retailers and manufacturers measure critical advertising, Internet and shelf share across the country and around the world. IFR Monitoring exists in over 60 countries, and is part of the GfK Group, the No. 4 market research company worldwide.
This snapshot analysis is provided by IFR Monitoring Print Tracking services. IFR Monitoring covers the Top 100 major newspapers across the USA, including 20 key mailbox locations from the Top markets.
For questions, please contact Volker Loetfering at VLoetfering@ifrmonitoring.com
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IFR Group
James Kennedy
646-355-8090
www.ifrmonitoring.us
James Kennedy
646-355-8090
www.ifrmonitoring.us
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