Denihan Hospitality Group Selects AR to Launch the Surrey Hotel

The Denihan Hospitality Group (DHG) partnered with New York-based advertising and branding agency AR to launch The Surrey, a new luxury hotel on Manhattan's Upper East Side opening in Fall 2009.

New York, NY, August 08, 2009 --(PR.com)-- The Denihan Hospitality Group (DHG) has tapped New York-based AR as its advertising and branding agency partner to launch The Surrey, a new luxury hotel in New York City on 76th Street and Madison Avenue opening in Fall 2009.

AR has been charged with developing The Surrey brand across all consumer touchpoints to truly differentiate this unique hotel and its offerings in an increasingly competitive hospitality market.

Complementing the upscale boutiques, restaurants and galleries in the famed Upper East Side, The Surrey is positioned as an exclusive destination with 190 guest salons and suites designed for comfort as well as elegance and sophistication. All rooms feature the exclusive Dux Bed by Duxiana. The acclaimed Café Boulud will serve as The Surrey’s restaurant destination with every detail of the new lobby-level bar, in room and rooftop dining experience carefully crafted by world-renowned chef Daniel Boulud.

Other notable features will include Presidential and Penthouse suites, an intimate Spa, and a private Rooftop Terrace.

About DHG
New York based Denihan Hospitality Group is a full service hotel management and development company built upon a successful foundation in real estate, guest service and profitable asset management. Experts in the lifestyle and luxury hotel industry, DHG owns and manages both independent and DHG branded hotels – The Benjamin, The James and Affinia Hotels – in key gateway cities. For more information, visit www.denihan.com. For information on The Surrey, visit www.thesurrey.com.

About AR
Founded in 1996 by Alex Gonzalez and Raul Martinez, both with extensive backgrounds in fashion and lifestyle editorial, AR has created iconic global advertising campaigns for brands such as Dolce & Gabbana, St. Regis Hotels & Resorts, Versace, Valentino and Yves Saint Laurent. Current clients include Asprey, Banana Republic, Brioni, Jimmy Choo, Jones New York and MyPublisher. For more information on AR, visit www.arnewyork.com

Press Contact:
Gavin Manley (AR) 212 739 5500 gavinm@arnewyork.com

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