Daniels College of Business Appoints Sallie Burnett Adjunct Professor of Digital Marketing

Denver, CO, August 10, 2009 --(PR.com)-- Mrs. Burnett will teach a course on digital marketing to candidates for Masters of Business Administration degrees graduating from Daniels College of Business. “I come from a family of educators, my father, aunts, uncles, sister and grandfather are all teachers. In addition, I’ve always enjoyed mentoring young colleagues in my business career,” said Sallie Burnett. “Now, with the time flexibility in managing my own strategic marketing consulting firm, I can use my more than 19 years of strategic CRM, analytic, internet and creative marketing experience to create a valuable learning environment. Digital Marketing is a rapidly-developing discipline area that helps organizations build brand value by leveraging the Internet to harmonize the customer’s experience.”

Burnett has lectured, attended and participated in numerous professional conferences and workshops related multi-channel CRM. She is a digital Marketing expert and thought leader, Content Chair for Online Marketing World national conference, presenter and moderator at Online Market World for topics including email, viral marketing, affiliate marketing, multi-channel loyalty marketing, customer analytics and planning process. CRM and loyalty expert and thought leader, presenter at the Association of National Advertisers, National Center for Database Marketing Conference, National Retail Federation Conference on CRMRetail, the Retail Advertising & Marketing Association Conference, DU Marketing, Roundtable, Rocky Mountain Direct Marketing Association DM Days, Network Affiliates Annual Convention, Customer Relationship Management Conference, and Regis University.

In addition to the part-time teaching position, Burnett and her colleagues at Customer Insight Group, Inc. will continue helping Fortune 500 marketing executives improve the return on their marketing investment by developing and executing high-performing acquisition, loyalty, upgrade and retention programs. Customer Insight Group delivers a broad array of solutions that are customized to address client's goals, objectives and needs. Offering a comprehensive menu of database marketing and customer-centric solutions including strategic consulting, customer research, database management and design, interactive marketing and e-commerce solutions, data analysis, program development, implementation and refinement, including creative and production services for direct marketing communication.

About Customer Insight Group, Inc.

Customer Insight Group, Inc. is a full-service strategic marketing firm helping companies develop and execute high-performing acquisition, loyalty, upgrade and retention programs by leveraging customer behavioral and attitudinal insights. Balancing strategy with creative execution, we create compelling customer-centric programs that reflect our clients brand visions.

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