Mobile Yellow Pages Adds New Free Forwarding Option to MYP

Cairo, Egypt, August 12, 2009 --(PR.com)-- Egypt Yellow Pages Ltd, the Local Search Company, announced today that it has added a new option to its Mobile Yellow Pages (MYP) website, which allows users to send business listings by SMS, vCard (business card via a mobile telephone), or e-mail.

To use this new forwarding service, the user accesses the mobile landing page of any Mobile Yellow Pages listing, clicks on the link ‘Send Listing,’ and enters the mobile number or e-mail address to which the listing is to be delivered.

"From the standpoint of our users, the best part about this new option might be that it’s free," said Marc Lambert, Regional Managing Director for Egypt Yellow Pages Ltd. The cost of the SMS is charged to Yellow Pages not the user. "We continuously seek to improve the capabilities of our products, while passing on cost-savings to our costumers," Mr. Lambert added.

The new feature is also available on Internet Yellow Pages (IYP), and will be integrated into the iPhone application very soon.

Based in Maadi, Cairo, Egypt Yellow Pages Ltd is the official publisher of Yellow Pages-branded products in Egypt. Egypt Yellow Pages Ltd is the exclusive owner of the Yellow Pages™, Walking Fingers & Design™, and YellowPages.com.eg™ trademarks in Egypt, and is supported by over 400 employees and 15 regional offices throughout Egypt. Yellow Pages distribution surpassed 390,000 print directories in 2008, as well as delivering millions of page views on YellowPages.com.eg electronic properties.

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