Customers Score Market Research Suppliers from Highest to Lowest

Stamford, CT, August 11, 2009 --(PR.com)-- A new report entitled the 2009 Market Research Supplier Report Card and Mid-Year Industry Update by MarketResearchCareers reveals the market research suppliers with the highest and lowest customer satisfaction scores across six key satisfaction dimensions.

"Building upon our industry-recognized 'Annual Survey of Market Research Professionals' conducted since 2005, this new in-depth report reveals actual customer satisfaction scores and is among the most comprehensive satisfaction measurement resources available for the market research industry," said Mike Carroll, Director of Sales and Marketing for MarketResearchCareers. "The Report Cards are insightful as suppliers have clearly different strengths," said Carroll.

"In addition to helping buyers of market research services select the best firm based upon their needs, the report is an invaluable tool enabling research suppliers to benchmark performance, understand competitive strengths and weaknesses, and help shape corporate strategy," said Carroll.

The 2009 Market Research Supplier Report Card and Mid-Year Industry Update also identifies industry-wide improvement opportunities for providers in key market research segments including: full service, syndicated, online sample, and online survey software.

By segment, below are the reported firms with highest and lowest overall customer satisfaction scores as determined by their customers. The actual satisfaction scores for each of the more than 60 suppliers along the six measured dimensions are detailed within the report.

To see a list of firms evaluated for the report, please visit: http://www.marketresearchcareers.com/Report_Card_Supplier_List.aspx.

Online Sample Providers (14 firms reported with sufficient sample size of 14 firms measured)
Top 3
1. e-Rewards
2. Epocrates
3. Luth
Bottom 3
1. Western Wats
2. Experian
3. Greenfield Online

Full Service Research Providers (18 of 41 firms reported)
Top 3
1. GfK
2. Maritz
3. Market Strategies
Bottom 3
1. Data Monitor
2. Harris Interactive
3. Millward Brown

Syndicated Research Providers (10 of 12 firms reported)
Top 3
1. Gartner
2. Forrester
3. Information Resources
Bottom 3
1. Scarborough
2. comScore
3. Nielsen

Online Survey Software (19 of 27 firms reported)
Top 3
1. "In-House" Proprietary Software
2. SurveyWriter
3. Sawtooth Software
Bottom 3
1. Nebu
2. Snap
3. Vision Critical

Conducted between July 7 and July 24, 2009, 801 market research professionals completed an online survey -- producing a completion rate of 82.6% and a data tolerance of +/- 3.5%.

To learn more or obtain a copy of the report, please visit http://www.marketresearchcareers.com/supplier_report_card_2009.aspx or contact:
Mike Carroll
Director Sales and Marketing
1-800-872-5401
mcarroll@marketresearchcareers.com

About MarketResearchCareers
MarketResearchCareers is the career website with the most comprehensive database of resumes and jobs focusing exclusively on the Market Research industry.

Visited monthly by nearly half of all market research professionals in the United States and possessing the resumes of more than 20,000 market researchers, MarketResearchCareers is your market research staffing headquarters. See why so many corporate hiring managers, human resource professionals, market research suppliers, and thousands of skilled researchers turn to MarketResearchCareers to fill their market research jobs.

Visit us on the web at http://www.marketresearchcareers.com or call us at 1-800-872-5401.

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