Project Y-ine Has Launched and is Heading South
Project Y-ine is headed South to conduct the first social media exposé on the drinking habits of Generation Y.
Healdsburg, CA, August 12, 2009 --(PR.com)-- Like other generations prior, Generation Y is coming of age and making up their own rules. Project Y-ine recently launched as the first social media exposé on this generation and their drinking habits.
Two young marketing mavens and bloggers, Shana Ray and Ashley V. Routson are hitting the streets for an in-depth look at today’s youth and to get their thoughts on beer and wine. During the month of August, Project Y-ine will be traveling from Tampa, FL to San Francisco, CA throughout the Southern part of the United States, visiting breweries, wineries and food establishments along the way. They will be collaborating with sponsors and conducting interviews with members of Generation Y. The goal is to get into the minds of Gen Y'ers to best understand their thought process when purchasing wine or beer.
It will be the first trip of a planned series to travel around the United States. Project Y-ine will go past the generic survey questions and talk to people in their own backyards, bars or wherever else they hang out and drink with friends. The research and findings will be documented in an interactive, social media based journal of the experience, utilizing several social media platforms to capture their experience --including blogging, video-blogging, tweeting, facebooking, twitpic’ing, etc.
Millennials and Generation Y are both terms used to describe the demographic cohort following Generation X. Most commentators use dates from the early 1980s to early 1990s (according to Wikipedia), though the study will focus on those over the age of 21 and under 33. This generation is drinking more wine than ever before and discovering it at a younger age. They are also more experimental and fickle than Generation X or their parents, the Baby Boomers.
Because of the potential of alcoholic beverage sales, wine and beer industry professionals are looking to go after this crowd.
Some seem to think that by being on a social networking site or having an animal or catchy slogan that people will purchase. Gimmicks and cheesy promotions don’t work this demographic. The question remains, what does work on this group?
Project Y-ine is determined to find out.
The first planned route will travel through New Orleans, Austin, TX, the wine region of New Mexico, Phoenix, AZ and throughout California, including Los Angeles, Murphy, San Francisco, ending in Healdsburg, CA.
Project Y-ine is the first attempt of its kind, and success will only be accomplished with the help of sponsors and people wanting to participate. The social media exposé will be featured on the website http://projectyine.com/.
For more information or to find out how to sponsor or meet up, please contact Shana Ray at 707-363-1796 or shana@shanaray.com.
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Two young marketing mavens and bloggers, Shana Ray and Ashley V. Routson are hitting the streets for an in-depth look at today’s youth and to get their thoughts on beer and wine. During the month of August, Project Y-ine will be traveling from Tampa, FL to San Francisco, CA throughout the Southern part of the United States, visiting breweries, wineries and food establishments along the way. They will be collaborating with sponsors and conducting interviews with members of Generation Y. The goal is to get into the minds of Gen Y'ers to best understand their thought process when purchasing wine or beer.
It will be the first trip of a planned series to travel around the United States. Project Y-ine will go past the generic survey questions and talk to people in their own backyards, bars or wherever else they hang out and drink with friends. The research and findings will be documented in an interactive, social media based journal of the experience, utilizing several social media platforms to capture their experience --including blogging, video-blogging, tweeting, facebooking, twitpic’ing, etc.
Millennials and Generation Y are both terms used to describe the demographic cohort following Generation X. Most commentators use dates from the early 1980s to early 1990s (according to Wikipedia), though the study will focus on those over the age of 21 and under 33. This generation is drinking more wine than ever before and discovering it at a younger age. They are also more experimental and fickle than Generation X or their parents, the Baby Boomers.
Because of the potential of alcoholic beverage sales, wine and beer industry professionals are looking to go after this crowd.
Some seem to think that by being on a social networking site or having an animal or catchy slogan that people will purchase. Gimmicks and cheesy promotions don’t work this demographic. The question remains, what does work on this group?
Project Y-ine is determined to find out.
The first planned route will travel through New Orleans, Austin, TX, the wine region of New Mexico, Phoenix, AZ and throughout California, including Los Angeles, Murphy, San Francisco, ending in Healdsburg, CA.
Project Y-ine is the first attempt of its kind, and success will only be accomplished with the help of sponsors and people wanting to participate. The social media exposé will be featured on the website http://projectyine.com/.
For more information or to find out how to sponsor or meet up, please contact Shana Ray at 707-363-1796 or shana@shanaray.com.
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Contact
Project Y-ine
Shana Ray
707-363-1796
projectyine.com
twitter: http://www.twitter.com/projectyine
Shana Ray
707-363-1796
projectyine.com
twitter: http://www.twitter.com/projectyine
Contact
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