A Custom IDX Broker Integration Sets Realtor Dermot O'Brien Apart and Above His Real Estate Competitors

Eugene, OR, August 13, 2009 --(PR.com)-- The IDX, Inc. team is excited to announce its newest client addition, Dermot O'Brien with Illustrated Properties, to the ever expanding database of real estate professionals choosing their primary product, custom IDX Broker, to give their clients overall a more organized and comprehensive online property search experience. The innovative Internet Data Exchange (IDX) technology extracts raw listing data details from the Pam Beach Regional MLS (RMLS- FL), and formats the information to be displayed as an easily searchable part of O'Brien website, enabling potential home buyers in Palm Beach, Florida and its surrounding areas to browse thousands of the most current and up-to-date property listings on the market, and all without ever being redirected to different real estate sites.

Basic, advanced, map, address and listing ID search functionalities simply brush the surface of the endless amount of search options that the custom IDX software provides for O'Brien to display on his site. One of the most unique of the search options is the map search. Powered by Google Maps, the map search category allows home seekers to pinpoint their desired property on an interactive satellite, road or terrain map. From there, the client can search nearby school districts, landmarks, convenience facilities, other cities, main roads and neighborhoods to judge their relativity to the property they have become interested in. This will help the potential home buyer to get a true picture of what it would be like to live at that particular location.

Access to an administrative login dashboard enables O'Brien to manage his online real estate business more efficiently. It is here that he can not only edit his custom CSS and global wrappers, creating a unique branding and sense of personalization throughout each page of his website, but he can also receive automatic email updates from the RMLS- FL, regarding property additions and removals, as well as price increase and decreases, allowing him to provide his clients with the most current property information in the Palm Beach market. O'Brien also has the capabilities to create dynamic title tags and custom XML codes, aiding to increase his listings visibility as well as their chances of syndication to popular real estate search engines such as: Google Base, Zillow and Trulia.

About Dermot O'Brien
“With extensive on-site sales and general real estate experience, Dermot O'Brien has the background and training to enable you to successfully buy or sell realty on Singer Island in Florida. He was the top producer at the Amrit Resort & Residences on Singer Island, generating 36 million dollars in sales in 2006. He was also the recipient of the prestigious International Property Award for this development. O'Brien is a member of the Luxury Real Estate Council and the Institute of Luxury Marketing. He received his MBA at the J L Kellogg Graduate School of Management at Northwestern University.”

About IDX, Inc.
Based in Eugene, Oregon, IDX Inc. is nationally known as a leading provider of real estate search applications. IDX, Inc. manages over $1 trillion worth of active listings data from over 300 Multiple Listings Services (MLS). IDX Broker is IDX, Inc.’s principle real estate software utility. The easy to manage and customizable software helps real estate professionals display home listing data from their multiple listing service (MLS) on their individual and/or office websites. For more information on the services provided by IDX, Inc. please visit www.idxbroker.com.

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