Google Website Optimizer Exec to Reveal Google's Own Site Test Results at Free Webinar Presented by WhichTestWon.com
Trevor Claiborne from the Google Website Optimizer team will be presenting real-life data from a series of a/b and multivariate tests Google carried out on its own websites at an upcoming WhichTestWon.com webinar. Free registration is available at http://whichtestwon.com/?page_id=1455
Portsmouth, RI, August 13, 2009 --(PR.com)-- On Wednesday August 19 2009, Google Inc manager Trevor Claiborne will present screenshots and data from A/B and multivariate tests which Google carried out on its own websites. The webinar cohosted by WhichTestWon.com publisher Anne Holland. Complimentary registration is available at http://whichtestwon.com/?page_id=1455
In addition to presenting Google's own test data, Claiborne will answer live questions from the webinar audience about Google Website Optimizer, a free testing platform. He and co-host Anne Holland will also give a live evaluation of one of the attendee's own pages, explaining what to their view would be worthy of testing.
The goal of site testing in general and Google Website Optimizer in particular is to take the guesswork out of site design, marketing offers, pricing, and online copywriting. By testing various versions of a page -- including headline, body copy, images, buttons, prices, and layout -- a webmaster or marketer can determine which version will get the best possible conversion rate. Holland explains, "Sites which have not previously tested their pages often see an average 40% lift in their conversion rates. Even sites, such as Google's, which test frequently, can see lifts from testing. That's why they do it."
For more information about the webinar or Anne Holland's WhichTestWon.com go to http://www.WhichTestWon.com
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In addition to presenting Google's own test data, Claiborne will answer live questions from the webinar audience about Google Website Optimizer, a free testing platform. He and co-host Anne Holland will also give a live evaluation of one of the attendee's own pages, explaining what to their view would be worthy of testing.
The goal of site testing in general and Google Website Optimizer in particular is to take the guesswork out of site design, marketing offers, pricing, and online copywriting. By testing various versions of a page -- including headline, body copy, images, buttons, prices, and layout -- a webmaster or marketer can determine which version will get the best possible conversion rate. Holland explains, "Sites which have not previously tested their pages often see an average 40% lift in their conversion rates. Even sites, such as Google's, which test frequently, can see lifts from testing. That's why they do it."
For more information about the webinar or Anne Holland's WhichTestWon.com go to http://www.WhichTestWon.com
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Anne Holland's Which Test Won?
Anne Holland
401-293-0071
http://www.whichtestwon.com
Anne Holland
401-293-0071
http://www.whichtestwon.com
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