Copywriting Company Gives Mom-and-Pop Operations a Web 2.0 Upgrade

Westbury, NY, August 13, 2009 --(PR.com)-- Copywriting company, Tasha Bovain Communications has added blog content development and management to its growing repertoire of online marketing solutions. According to the March 2009 State of Small Business Report released by Network Solutions, LLC and the University of Maryland's Robert H. Smith School of Business, only 12 percent of small businesses are currently using any kind of social media. This new service will help small business owners tap into the brand-building power of the Internet.

Blogging is one of the most effective marketing tools for cultivating client relationships. By supplying valuable information to customers, small businesses can become a trusted source of information, which positions them as an authority within their market niche. Additionally, companies who actively use blogs as part of their online marketing strategy have discovered that blogs increase targeted traffic and are a great way to promote brand loyalty.

Blogs do however require regular posts and engaging content to be successful among readers. Many small business owners do not have the time or resources to maintain an active online presence. As a result, they miss out on key opportunities to build customer value and connect with potential clients.

"It is crucial that small businesses know how to position themselves in the marketplace," says owner Tasha Bovain. "Many businesses are feeling the crunch of heightened competition. In order to survive, many of them need help in connecting with more customers." Tasha Bovain Communications provides clients with that assistance so business owners can focus on running their day-to-day operations.

In addition to blog content development and management, the company also offers innovative services such as web copywriting and content writing for podcast and teleseminar scripts. During the month of September, Bovain will be offering a free 20-minute consultation to start-ups and established businesses looking to generate more website traffic and revamp their marketing materials.

About Tasha Bovain Communications:

Tasha Bovain Communications is a copywriting company that specializes in creating values-led marketing communications for small businesses. With over 10 years of writing experience and a background in marketing and sales, Tasha Bovain helps women business owners, coaches, consultants and speakers generate more exposure and optimize customer relationships through content marketing. For more information, please visit www.tashabovain.com.

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