Prepare to Exploit the Economic Recovery with Project Portfolio Management Says Atlantic Global

As Germany and France are reported to be emerging from recession this week, Atlantic Global urge project-driven businesses to embrace Project Portfolio Management and be ready to make the most of the opportunities presented by an economic recovery.

Leeds, United Kingdom, August 16, 2009 --(PR.com)-- Atlantic Global, the specialist integrated business and people management software applications provider, have today said that businesses should to prepare for an economic recovery, using a Project Portfolio Management (PPM) methodology to optimise the value of their projects and programmes and to take advantage of any opportunities that could arise, if the global economy begins to recover in the next few months.

“Following the news of the growth in the French and German economies this week, companies should be starting to think about which of their projects are going to be the biggest winners, if this good news continues,” said Rupert Hutton, Finance Director at Atlantic Global “Any companies who have positioned themselves in this way, will stand to gain the most when economic recovery begins in earnest.”

Atlantic Global’s White Paper ‘Project Portfolio Management: An Overview’ explains what the main driving forces are behind a PPM methodology. The primary issue is that traditionally, too many projects have not in line with the business’ strategic goals and that funding can often be granted to projects if they are deemed to be achieving their own objective, without consideration over whether the project itself is contributing to the ultimate aims of the business. (To download a free copy of the white paper ‘Project Portfolio Management: An Overview’ please follow this link: http://www.atlantic-ec.com/contact.html?from=Product_Tours and register to access the white papers area).

Using a PPM methodology, it can be argued that a project which is underperforming, should receive more funding because it is taking the business in the direction it needs to go and will lead to a greater ‘return on opportunity’ in the future.

“PPM helps ensure that a business has the right mix of projects, which are focussed on taking the enterprise where it intends to go,” said Eugene Blaine, Managing Director of Atlantic Global. “It enables companies to respond rapidly to changes in their environment, especially fluctuations in the economy. It ensures that you can make quick judgments on new opportunities and initiate projects to respond to these opportunities much more quickly.”

“Any recovery will be gradual and may take some time. We may be entering a new era where there is much more emphasis on managing the risk and reward of your project portfolio,” continued Mr Blaine. “PPM is the best way for project-led businesses to ensure that they are the success-story of the recovery, when it comes.”

Atlantic Global’s advice to businesses follows its inclusion as a ‘Niche Player’ in the 2009 Gartner Magic Quadrant for IT Project & Portfolio Management. “Like challengers, vendors in the Niche Players quadrant may emphasize a specific aspect, such as cost management, versus all-around PPM functionality, or they may have strengths in a specific region,”- Daniel B. Stang, Michael Hanford, Gartner, June 2009.*

*The Magic Quadrant is copyrighted 2009 by Gartner, Inc. and is reused with permission. The Magic Quadrant is a graphical representation of a marketplace at and for a specific time period. It depicts Gartner’s analysis of how certain vendors measure against criteria for that marketplace, as defined by Gartner. Gartner does not endorse any vendor, product or service depicted in the Magic Quadrant. The Magic Quadrant is intended solely as a research tool, and is not meant to be a specific guide to action. Gartner disclaims all warranties, express or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

About Atlantic Global PLC

Established in 1993, Atlantic Global have over 16 years of experience in developing and delivering cost-effective software applications to manage the projects and the people in an organisation and improve the management of the business. In collaboration with long-standing clients such as GlaxoSmithKline, Pfizer and Aviva (Norwich Union) Atlantic Global have developed a best-of-breed solution designed to respond to the problems of enterprise project and resource management.

Atlantic Global OnDemand is a comprehensive suite of business software designed to manage every aspect of your business, ranging from simple timesheet and expense management all the way up to Project Portfolio Management (PPM).

Atlantic Global's mission is to help businesses to better understand their resource capability and deployment, thereby enabling improvement in operational efficiency and effectiveness.

To learn more about Atlantic Global please visit: www.atlantic-ec.com

For more information please contact:

Neil Baxter (OnDemand Marketing Communications)
Office: +44 (0)1274 863300
Fax: +44 (0)1274 865966
email: ondemand@atlantic-global.com

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Atlantic Global PLC
Neil Baxter
+44 1274 863 300
www.atlantic-global.com
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