New Tool to Head Off Business Failure

Fellsmere, FL, August 19, 2009 --(PR.com)-- Small businesses all over America are struggling with cash flow. Financial experts agree that cash flow problems are one of the most significant causes for business failure. A new start-up company, ezTRUNNION LLC, has just launched its premier software product that specifically targets this financial problem. “Our company is committed to delivering targeted solutions for small businesses that help to create business success,” says Lynn Luzzi, founder and President of ezTRUNNION. “We are seeing small businesses failing at an alarming rate. Many of these small businesses never vigorously utilized cash flow projections and budgets in the past, and therefore are not equipped to manage the one factor in the current economy over which they have some control, cash flow. With CASH Cop™, our premier product line, we want to empower millions of small business owners to proactively manage their cash flow situation, both short term and long term.”

“Our product is unique because it leverages a company’s QuickBooks® financial data, and is intuitive enough that no experience with cash flow reports or budgets is necessary. We want to encourage small businesses to manage their cash flow on at least a weekly basis, so we had to deliver a tool that was not only easy, but also fast and affordable,” says Luzzi.

CASH Cop provides many distinctive features, including a 5-6 week detail view of a company’s cash flow position. Deferring or accelerating payment of bills is readily adjusted and the impact on cash flow projections is displayed. For a longer dynamic view, the user can view a 12 month rolling cash flow projection. Unlike most budget tools that show fiscal year budget, CASH Cop rolls the past months ahead to the next fiscal year, utilizing either actual or budget amounts. Budget amounts are easily edited and budget shortfalls are automatically highlighted to encourage budget and cash flow accuracy. One click imports from QuickBooks, means no re-keying of data, and no adapting the company’s budget or chart of accounts to generic categories.

There are currently two versions available for US QuickBooks users, CASH Cop and CASH Cop Pro. Details are available on ezTRUNNION’s website, www.eztrunnnion.com.

ezTRUNNION LLC provides affordable and practical tools to help small businesses become more efficient.

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