McEachern Youth Football Moms Tackle Obesity and Take on the Challenge

Youth football league hosts fitness fundraiser to combat obesity.

Powder Springs, GA, August 21, 2009 --(PR.com)-- The number one health crisis facing Americans is being overweight. Two out of every three adults (66%) are overweight, or even worse, obese. The statistics for African Americans reveal that almost 80% of adult women and 67% of adult men are overweight. The result is that many of the people in our communities are losing their lives to type 2 diabetes, high blood pressure and heart disease.

Concerned about the deadly health risks that result from being overweight or obese, inneractive FITCLUB and the McEachern Indians Youth Football and Cheer Association (MYFCA) has committed to spearheading The 50 Million Pound Challenge locally to improve the quality of lives in their parents and local communities.

Empowering people to become self-sufficient shareholders in their community is foundational to MYFCA and The Challenge. A recent study in the New England Journal of Medicine found that close friends and family set a powerful example for each other—as a community, they tend to gain weight together, and more importantly, lose weight together.

inneractive FITCLUB partnered with MYFCA to host The Football FITCAMP; an 8 week weight-loss challenge where parents of the football players and cheerleaders have an opportunity to workout during their nightly practices.

“As a parent, first and foremost, it's my goal to keep my kids healthy by providing them the opportunities to stay active” says Personal Fitness Expert & founder of inneractive FITCLUB Amia Freeman, “as a personal trainer, it's my mission to provide everyone the opportunity to be active”.

Freeman, who's son plays football for MYFCA, considered the fact that youth sports parents are usually at the practice fields 2-3 nights per week for up to 3 hours per night.

“Rather than dread the trip and begrudge the commitment, make the most out of your time, get in a workout and set an awesome example”, says Freeman.

Supported by a host of African-American leaders and sponsored by State Farm, The Challenge is one of the most far-reaching initiatives of its kind. This historic commitment by the African-American community is rallying people across the U.S. to get fit, lose weight and save lives. Hundreds of thousands of people have joined The Challenge at 50millionpounds.com and lost more than 3.8 million pounds.

“This is an historic opportunity to come together, take control of our health and save lives,” said Dr. Ian. “Collaboration and engagement are critical in the fight against obesity, and will guide entire communities towards leading longer, healthier lives. The decisions and examples set by our leaders affect each of us. So, imagine how many lives are impacted when community members take a stand to change their lifestyles by applying healthy diet and exercise habits. The Challenge helps encourage and empower people to get fit and give up the pounds that have frustrated so many for so long.”

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For more information, please contact:
Mia Jazo-Harris, mia.jazo-harris.sfdx@statefarm.com,
309-766-5242 (office), 309-533-2011 (cell)

Amia Freeman inneractive FITCLUB
amiatfreeman@hotmail.com 678-522-4818

About inneractive FITCLUB and Amia Freeman:
Amia Freeman is the founder and owner of inneractive fitness. inneractive was created on the premise that a healthy lifestyle is the combination of a strong body and an even stronger core. With over 10 years of experience, Amia has been featured as a fitness consultant and guest speaker on a variety of nationally broadcasted television shows, websites, print publications and forums. Some key highlights include: Food network's fitness special "Faithfully Fit"; Radio One's "One Love Gospel Cruise"; Oxygen Magazine's "Future of Fitness". Amia currently runs inneractive FITCLUB exercise programs in the Cobb County area and recently released her first fitness DVD in February 2009.

For more on inneractive FITCLUB FITCAMP visit inneractivefitclub.webs.com.

For more details on The 50 Million Pound Challenge, visit 50millionpounds.com.

About The 50 Million Pound Challenge:
Dr. Ian Smith’s 50 Million Pound Challenge is a national health initiative encouraging people to come together and take control of their health by getting fit, losing excess weight and turning back the deadly toll of weight-related diseases that threaten nearly half of Americans and hits the African-American community especially hard. The Challenge is a free campaign supported by national civic and health organizations and sponsored by State Farm®. It is helping cities, churches, civic groups, friends and families team up to help reverse the epidemic of excess weight and turn it into a culture of healthier living.
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inneractive FITCLUB
Amia Freeman
678-522-4818
inneractivefitclub.webs.com
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