East Launches New Autumn Fashion Range for 2009
Product director Penny Oliver, announces the company's improved autumn range for 2009.
London, United Kingdom, August 26, 2009 --(PR.com)-- Returning to the 'old East' where colour, pattern and a scattering of ethnic inspiration gives it a strong handwriting. Penny and her old design team are now back in charge (after a period when others were given control) and she reaffirms “Our customers are very articulate and loyal and they told us very clearly they weren't coming back unless we improved! Luckily they are also very loyal and have returned in their droves for summer.”
The autumn range is full of wearable jewel box hues such as plum mixed with raspberry, teal and burnt orange and a great ruby red. "We can spend hours choosing just the right shade of green..." says Penny and it shows, as the design studio is a cheerfully colourful place, with mood boards and swatches above rails of autumn samples. It's a vibrant relief after the rails of dour grey and black they've seen in stores so far for winter. Senior wovens designer Francine points out the detailed floral embroidery on the wool felt jacket and how she's combined a couple of traditional Rajasthan prints (the company has strong connections with prints and fabric manufacturers in Jaipur) to produce a rich contemporary version.
The knits are likely to be extremely popular, there's a great plummy long line cable knit cardigan-coat, and the teal mohair cardi is super fine and light, which would work really well as a throw on for early autumn. The stripey knits are big sellers, according to senior knitwear designer Laura, who is working on producing classic knits that are anything but boring.
They are a fun bunch at East, Penny really understands her customer, who like her is still looking for gorgeous clothes. "East’s ethos is to make customers feel happy, sexy (love a bit of cleavage!) and really enjoy East’s range of outfits. Above all to to return to the brand and embrace the prints and colours as enthusiastically as the people who design them!"
Penny's suggestions for autumn, definitely coveting the teal cardi and the 50s retro print dress it's worn with and that embroidered coat is to die for in real life... check out the East women’s’ clothing.
See the new Autumn range at east.co.uk
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The autumn range is full of wearable jewel box hues such as plum mixed with raspberry, teal and burnt orange and a great ruby red. "We can spend hours choosing just the right shade of green..." says Penny and it shows, as the design studio is a cheerfully colourful place, with mood boards and swatches above rails of autumn samples. It's a vibrant relief after the rails of dour grey and black they've seen in stores so far for winter. Senior wovens designer Francine points out the detailed floral embroidery on the wool felt jacket and how she's combined a couple of traditional Rajasthan prints (the company has strong connections with prints and fabric manufacturers in Jaipur) to produce a rich contemporary version.
The knits are likely to be extremely popular, there's a great plummy long line cable knit cardigan-coat, and the teal mohair cardi is super fine and light, which would work really well as a throw on for early autumn. The stripey knits are big sellers, according to senior knitwear designer Laura, who is working on producing classic knits that are anything but boring.
They are a fun bunch at East, Penny really understands her customer, who like her is still looking for gorgeous clothes. "East’s ethos is to make customers feel happy, sexy (love a bit of cleavage!) and really enjoy East’s range of outfits. Above all to to return to the brand and embrace the prints and colours as enthusiastically as the people who design them!"
Penny's suggestions for autumn, definitely coveting the teal cardi and the 50s retro print dress it's worn with and that embroidered coat is to die for in real life... check out the East women’s’ clothing.
See the new Autumn range at east.co.uk
###
Contact
East Ltd
Anne Mead
020 8877 5900
http://www.east.co.uk
Anne Mead
020 8877 5900
http://www.east.co.uk
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