The GreenShows Eco-Fashion Week at King of Greene Street, Sept 15-16
A 2-day fashion event with an eco-conscious vision featuring designers Bodkin, Izzy Lane, Bahar Shahpar, House Of Organic, Lara Miller, Mr. Larkin, STUDY by Tara St James, and an opening night event with the Rainforest Action Network.
New York, NY, August 26, 2009 --(PR.com)-- A first for New York Fashion Week, The GreenShows Eco-Fashion Week is the only premiere fashion event exclusively committed to eco-friendly, ethically sound, fair-trade fashion in New York City. This two-day event will feature a selection of eco-conscious fashion designers who have been given the opportunity, support and resources to show their Spring/Summer 2010 collection under one roof.
The GreenShows Eco Fashion Week at King Of Greene Street will occupy the entire first floor, 4,000 sq ft retail and gallery space, located at 72 Greene Street in Soho, NYC’s downtown fashion and shopping district, and runs from September 15 to 16, 2009. This is a closed event and is by-invitation only.
The runway shows will include eco-fashion designers Izzy Lane, Bahar Shahpar, House Of Organic, Lara Miller, Mr. Larkin, and STUDY by Tara St James and a presentation by Bodkin.
“We should not have to sacrifice our planet for fashion. The fashion industry needs to be more accountable to environmental damage and pollution. While eco-designers are leading the way for a more sustainable lifestyle, without sacrificing style, prominent fashion designers need to take on more responsibility to safeguard our natural resources and achieve zero waste. The GreenShows is designed to foster and support eco-designers to continue creating fashion and as a platform to bring eco-fashion mainstream.”–Eric Dorfman, Founder of EdMedia Inc. and The GreenShows
The GreenShows is proud to partner with the Rainforest Action Network (RAN) to host our opening night event on September 15. With their new campaign "Don't Bag Indonesia's Rainforests," RAN is reaching out to over 100 fashion and luxury product companies who, some unknowingly, are using custom paper packaging such as shopping bags, made from the pulp of trees felled in the endangered tropical rainforests in Indonesia. Driven by market demand from the United States, the rapid destruction of Indonesia’s rainforests is causing massive global greenhouse gas emissions, destroying Indigenous communities, threatening unique ecosystems and pushing species like orangutans and Sumatran tigers to extinction.
With innovative green fashion also comes eco-friendly hair and makeup by John Masters Organics and DEX New York, respectively.
And extending beyond fashion and style, The GreenShows will also debut BodegaGreen, a replica of a neighborhood convenience store featuring a selection of lifestyle eco-products.
The GreenShows will follow a rigorous path, from top to bottom, to make sure the production is 100% environmentally-friendly and energy efficient. From the runway to the lighting, the design team will use recycled, recyclable, and compostable material to create a beautiful and resource conscious layout as a backdrop to the collections.
For media inquiries, interview opportunities and accreditation to attend the show, please contact STATE Public Relations at 646.714.2520, Ryan Urcia at ryan@statepr.com or Kristina Ratliff at kristina@statepr.com
About the Designers
Bodkin is a women’s collection that functions as an ongoing exploration of the sustainability question—not only in materials and production methods, but also in aesthetic terms. Bodkin brings to clothing the mission of architectural modernism: good, smart design. Each piece is manufactured in the U.S. and mindfully sourced with such materials as organic cotton, organic wool, artisanal dyes, recycled polyester, closed-loop cellulosic fibers, and deadstock fabric. Bodkin was named the inaugural recipient of the Ecco Domani Sustainable Design Award in 2009. Designer Eviana Hartman is also a writer; she was the fashion features editor at NYLON, fashion writer at Vogue and Teen Vogue, and the founding columnist of EcoWise in The Washington Post. She collaborated with designer Wendy Mullin on the Sew U series of books for Little, Brown and Potter Craft, and has written about music, style, architecture, and design for such publications as Dwell, I.D., Purple Fashion, VMan, Domino, and Wired. Her interest in sustainability began while studying under architect William McDonough, author of Cradle to Cradle. She is also a modern dancer and plays drums for a to-be-named Brooklyn-based band. For more information, visit www.bodkinbrooklyn.com
Izzy Lane, ethical fashion reared in Britain by Isobel Davies. A passionate vegetarian, Izzy Lane puts animal welfare at the core. Six hundred Shetland and Wensleydale lambs were rescued from slaughter to provide their luxurious knitwear and wovens. They will live out their lives happily in the Yorkshire Dales. Izzy Lane also shows shoes and boots approved by the Vegetarian Society in mock croc, faux snake and faux leather. One of the hottest British labels and showing in New York for the first time, in 2008 Izzy Lane won the prestigious RSPCA Good Business Award, The RE New Designer of the Year at the world’s first ethical fashion awards and the London Fashion Week Esthetica Prize. They were also invited to do a catwalk show before the Queen and were featured in all the national press including BBC, Times, Telegraph, Cosmopolitan, Marie Claire, Vogue, Grazia etc. For more information, visit www.izzylane.com
House Of Organic is a unique collaboration of designers whose philosophy on clothes is based on sustainable materials in a humanitarian environment. House of Organic in collaboration with the General Consulate of Sweden present a fashion show and exhibition at The GreenShows, featuring some of the best of sustainable fashion design of today including Johanna Hofring, Righteous Fashion, Anja Hynynen, EcoLab and Tor Söderin. For more information, visit www.ekovaruhuset.se
Bahar Shahpar is a New York-based womenswear line produced with a full commitment to principles of sustainability. Each collection fuses organic textiles, natural fibers, vintage detailing, and technological innovations with sleek tailoring and a signature sense of whimsy. Bahar Shahpar was named to the Domino 2007 Green List, and she has been repeatedly featured in major fashion and lifestyle publications, including WWD, Vogue, Lucky, Nylon, Elle, and Oprah Magazine. For more information, visit www.baharshahpar.com
San Francisco-based Mr. Larkin by Casey Larkin is a socially responsible and environmentally focused collection inspired by the magic, mechanics and architecture of the vintage circus. The entire collection uses organic, sustainable or renewable textiles and practices...everything from organic cotton voiles and jersey; peace silk crepes dyed with blackberries, olives, fig leaves, acorn and sour grass; bamboo muslin dyed with madder plants; and tulle made from 100% Ingeo. All dyes are made from plants and vegetables in collaboration with natural artisan dyer, Sasha Duerr. The trims and hardware on the designs are from recycled vintage findings from all decades such as metal paillettes from the 1930s, rhinestones from the 1940s, sterling silver ribbons from the 1920s and porcelain buttons from Paris (pre WW2). For more information, visit www.mrlarkin.net
Lara Miller–manufactured in Chicago and strongly influenced by the city’s architectural and cultural landscape, Lara’s modular “wear it your way” garments have been deemed “sultry, sophisticated, and as endlessly variable as the woman who wears them” by elle.com. Known for her intricate hand-loomed, organic, and recycled knits, Miller is an Ecco Domani Semi-Finalist and a Lexus Hybrid Living Partner. She has been featured on the Sundance Channel, the Today Show and in Vogue Italia amongst others. For more information, visit www.laramiller.net
STUDY by Tara St James is a creative collective based in Brooklyn and run by fashion designer, Tara St James. Formerly the creative director for Covet, Tara is branching out on her own to run the collective and produce a collection of sustainable clothing. The debut collection is a study of shapes in relation to the human form, starting with the square. This collection will comprise of 9 styles (a square number, of course). Each style will be sewn, folded, shaped and manipulated differently, but none will be cut or compromised. The goal is to create a sustainably developed collection that can be worn in several different ways, using the most basic shape possible. For more information, visit www.4equalsides.com
About the Partners
Rainforest Action Network
Rainforest Action Network campaigns to break America’s oil and coal addictions, protect endangered forests and Indigenous rights, and stop destructive investments around the world through education, grassroots organizing, and nonviolent direct action. For more information, visit www.ran.org
John Masters Organics (Official Hair Sponsor of The GreenShows)
Out of his interest in organics and awareness of toxic chemicals often used in salons, John Masters, a well-known celebrity/fashion hair stylist, created John Masters Organics in the early 90’s. As the first organic, salon-developed line, this 18-year labor of love now includes over 30 earth-honoring hair and skin care products and sells in over 20 countries around the world. John, his team and their worldwide network of growers and harvesters of organic, wild-crafted ingredients are pleased to share Super Natural Beauty. For more information, visit www.johnmasters.com
DEX New York (Official Makeup Sponsor of The GreenShows)
DEX New York is a multi-faceted all-in-one beauty and fashion atrium at the heart of the New York City’s fashion district which is home to both DEX Studios and DEX Modern Minerals. DEX New York introduced its runway-and-New York inspired vibrantly colored line of mineral makeup, DEX Modern Minerals, with the launch of the Beauty Atrium. Created by Dexter Phillip, founder and CEO of DEX New York, with the assistance of his internationally renowned artist-, photographer-and stylist-friends, DEX Modern Minerals is cruelty-free, eco-friendly and full of fun shades, while providing a natural coverage and glow that is makeup artists- and photographer-approved – an unusual feat for a mineral makeup line that is usually too shimmery or dull. For more information, visit www.dexnewyorkstudios.com
King of Greene Street (Official Venue of The GreenShows)
The King of Greene Street has arrived. Retail, as we know it is about to change. Brothers and visionaries, Robert, Thomas and Albert Hong have taken 20 years of fashion industry expertise and created a retail experience that will alter how and why we shop in their 'lifestyle fashion gallery'. The King of Greene Street is located in Soho at 72 Greene Street (between Spring and Broome) is pumping in fresh and hot energy into the popular area with their newly restored space. Innovation, creativity, heart and soul is at the core of this store that will carry hundreds of global artisan designers such as Alexa Wagner, Angelo Katsapis, Chrissie Morris, Francesco Scognamiglio, Genten, Ernesto Esposito, and Yoshi Funabashi, just to name a few. The multi-purpose space will also be used to celebrate artists and designers by hosting and presenting their work. For more information, visit www.kingofgreenestreet.com
About Eric Dorfman
Eric Dorfman is the founder of EdMedia Inc. and is 100% hands-on in all aspects of the company’s creative production and execution. EdMedia has created some of the most interactive, ambient and innovative marketing events for a collection of leading national and international brands. EdMedia has worked extensively with top fashion brands on a variety of projects, and was involved in the launch of “Project Global Tradeshow,” Supima Pop-Store, and the Filativa Fashion Show. In addition, EdMedia launched the leading magazine titles Nylon, Swindle and America, and creatively produced the ultimate in Oscar Week luxury – Flaunt House.
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The GreenShows Eco Fashion Week at King Of Greene Street will occupy the entire first floor, 4,000 sq ft retail and gallery space, located at 72 Greene Street in Soho, NYC’s downtown fashion and shopping district, and runs from September 15 to 16, 2009. This is a closed event and is by-invitation only.
The runway shows will include eco-fashion designers Izzy Lane, Bahar Shahpar, House Of Organic, Lara Miller, Mr. Larkin, and STUDY by Tara St James and a presentation by Bodkin.
“We should not have to sacrifice our planet for fashion. The fashion industry needs to be more accountable to environmental damage and pollution. While eco-designers are leading the way for a more sustainable lifestyle, without sacrificing style, prominent fashion designers need to take on more responsibility to safeguard our natural resources and achieve zero waste. The GreenShows is designed to foster and support eco-designers to continue creating fashion and as a platform to bring eco-fashion mainstream.”–Eric Dorfman, Founder of EdMedia Inc. and The GreenShows
The GreenShows is proud to partner with the Rainforest Action Network (RAN) to host our opening night event on September 15. With their new campaign "Don't Bag Indonesia's Rainforests," RAN is reaching out to over 100 fashion and luxury product companies who, some unknowingly, are using custom paper packaging such as shopping bags, made from the pulp of trees felled in the endangered tropical rainforests in Indonesia. Driven by market demand from the United States, the rapid destruction of Indonesia’s rainforests is causing massive global greenhouse gas emissions, destroying Indigenous communities, threatening unique ecosystems and pushing species like orangutans and Sumatran tigers to extinction.
With innovative green fashion also comes eco-friendly hair and makeup by John Masters Organics and DEX New York, respectively.
And extending beyond fashion and style, The GreenShows will also debut BodegaGreen, a replica of a neighborhood convenience store featuring a selection of lifestyle eco-products.
The GreenShows will follow a rigorous path, from top to bottom, to make sure the production is 100% environmentally-friendly and energy efficient. From the runway to the lighting, the design team will use recycled, recyclable, and compostable material to create a beautiful and resource conscious layout as a backdrop to the collections.
For media inquiries, interview opportunities and accreditation to attend the show, please contact STATE Public Relations at 646.714.2520, Ryan Urcia at ryan@statepr.com or Kristina Ratliff at kristina@statepr.com
About the Designers
Bodkin is a women’s collection that functions as an ongoing exploration of the sustainability question—not only in materials and production methods, but also in aesthetic terms. Bodkin brings to clothing the mission of architectural modernism: good, smart design. Each piece is manufactured in the U.S. and mindfully sourced with such materials as organic cotton, organic wool, artisanal dyes, recycled polyester, closed-loop cellulosic fibers, and deadstock fabric. Bodkin was named the inaugural recipient of the Ecco Domani Sustainable Design Award in 2009. Designer Eviana Hartman is also a writer; she was the fashion features editor at NYLON, fashion writer at Vogue and Teen Vogue, and the founding columnist of EcoWise in The Washington Post. She collaborated with designer Wendy Mullin on the Sew U series of books for Little, Brown and Potter Craft, and has written about music, style, architecture, and design for such publications as Dwell, I.D., Purple Fashion, VMan, Domino, and Wired. Her interest in sustainability began while studying under architect William McDonough, author of Cradle to Cradle. She is also a modern dancer and plays drums for a to-be-named Brooklyn-based band. For more information, visit www.bodkinbrooklyn.com
Izzy Lane, ethical fashion reared in Britain by Isobel Davies. A passionate vegetarian, Izzy Lane puts animal welfare at the core. Six hundred Shetland and Wensleydale lambs were rescued from slaughter to provide their luxurious knitwear and wovens. They will live out their lives happily in the Yorkshire Dales. Izzy Lane also shows shoes and boots approved by the Vegetarian Society in mock croc, faux snake and faux leather. One of the hottest British labels and showing in New York for the first time, in 2008 Izzy Lane won the prestigious RSPCA Good Business Award, The RE New Designer of the Year at the world’s first ethical fashion awards and the London Fashion Week Esthetica Prize. They were also invited to do a catwalk show before the Queen and were featured in all the national press including BBC, Times, Telegraph, Cosmopolitan, Marie Claire, Vogue, Grazia etc. For more information, visit www.izzylane.com
House Of Organic is a unique collaboration of designers whose philosophy on clothes is based on sustainable materials in a humanitarian environment. House of Organic in collaboration with the General Consulate of Sweden present a fashion show and exhibition at The GreenShows, featuring some of the best of sustainable fashion design of today including Johanna Hofring, Righteous Fashion, Anja Hynynen, EcoLab and Tor Söderin. For more information, visit www.ekovaruhuset.se
Bahar Shahpar is a New York-based womenswear line produced with a full commitment to principles of sustainability. Each collection fuses organic textiles, natural fibers, vintage detailing, and technological innovations with sleek tailoring and a signature sense of whimsy. Bahar Shahpar was named to the Domino 2007 Green List, and she has been repeatedly featured in major fashion and lifestyle publications, including WWD, Vogue, Lucky, Nylon, Elle, and Oprah Magazine. For more information, visit www.baharshahpar.com
San Francisco-based Mr. Larkin by Casey Larkin is a socially responsible and environmentally focused collection inspired by the magic, mechanics and architecture of the vintage circus. The entire collection uses organic, sustainable or renewable textiles and practices...everything from organic cotton voiles and jersey; peace silk crepes dyed with blackberries, olives, fig leaves, acorn and sour grass; bamboo muslin dyed with madder plants; and tulle made from 100% Ingeo. All dyes are made from plants and vegetables in collaboration with natural artisan dyer, Sasha Duerr. The trims and hardware on the designs are from recycled vintage findings from all decades such as metal paillettes from the 1930s, rhinestones from the 1940s, sterling silver ribbons from the 1920s and porcelain buttons from Paris (pre WW2). For more information, visit www.mrlarkin.net
Lara Miller–manufactured in Chicago and strongly influenced by the city’s architectural and cultural landscape, Lara’s modular “wear it your way” garments have been deemed “sultry, sophisticated, and as endlessly variable as the woman who wears them” by elle.com. Known for her intricate hand-loomed, organic, and recycled knits, Miller is an Ecco Domani Semi-Finalist and a Lexus Hybrid Living Partner. She has been featured on the Sundance Channel, the Today Show and in Vogue Italia amongst others. For more information, visit www.laramiller.net
STUDY by Tara St James is a creative collective based in Brooklyn and run by fashion designer, Tara St James. Formerly the creative director for Covet, Tara is branching out on her own to run the collective and produce a collection of sustainable clothing. The debut collection is a study of shapes in relation to the human form, starting with the square. This collection will comprise of 9 styles (a square number, of course). Each style will be sewn, folded, shaped and manipulated differently, but none will be cut or compromised. The goal is to create a sustainably developed collection that can be worn in several different ways, using the most basic shape possible. For more information, visit www.4equalsides.com
About the Partners
Rainforest Action Network
Rainforest Action Network campaigns to break America’s oil and coal addictions, protect endangered forests and Indigenous rights, and stop destructive investments around the world through education, grassroots organizing, and nonviolent direct action. For more information, visit www.ran.org
John Masters Organics (Official Hair Sponsor of The GreenShows)
Out of his interest in organics and awareness of toxic chemicals often used in salons, John Masters, a well-known celebrity/fashion hair stylist, created John Masters Organics in the early 90’s. As the first organic, salon-developed line, this 18-year labor of love now includes over 30 earth-honoring hair and skin care products and sells in over 20 countries around the world. John, his team and their worldwide network of growers and harvesters of organic, wild-crafted ingredients are pleased to share Super Natural Beauty. For more information, visit www.johnmasters.com
DEX New York (Official Makeup Sponsor of The GreenShows)
DEX New York is a multi-faceted all-in-one beauty and fashion atrium at the heart of the New York City’s fashion district which is home to both DEX Studios and DEX Modern Minerals. DEX New York introduced its runway-and-New York inspired vibrantly colored line of mineral makeup, DEX Modern Minerals, with the launch of the Beauty Atrium. Created by Dexter Phillip, founder and CEO of DEX New York, with the assistance of his internationally renowned artist-, photographer-and stylist-friends, DEX Modern Minerals is cruelty-free, eco-friendly and full of fun shades, while providing a natural coverage and glow that is makeup artists- and photographer-approved – an unusual feat for a mineral makeup line that is usually too shimmery or dull. For more information, visit www.dexnewyorkstudios.com
King of Greene Street (Official Venue of The GreenShows)
The King of Greene Street has arrived. Retail, as we know it is about to change. Brothers and visionaries, Robert, Thomas and Albert Hong have taken 20 years of fashion industry expertise and created a retail experience that will alter how and why we shop in their 'lifestyle fashion gallery'. The King of Greene Street is located in Soho at 72 Greene Street (between Spring and Broome) is pumping in fresh and hot energy into the popular area with their newly restored space. Innovation, creativity, heart and soul is at the core of this store that will carry hundreds of global artisan designers such as Alexa Wagner, Angelo Katsapis, Chrissie Morris, Francesco Scognamiglio, Genten, Ernesto Esposito, and Yoshi Funabashi, just to name a few. The multi-purpose space will also be used to celebrate artists and designers by hosting and presenting their work. For more information, visit www.kingofgreenestreet.com
About Eric Dorfman
Eric Dorfman is the founder of EdMedia Inc. and is 100% hands-on in all aspects of the company’s creative production and execution. EdMedia has created some of the most interactive, ambient and innovative marketing events for a collection of leading national and international brands. EdMedia has worked extensively with top fashion brands on a variety of projects, and was involved in the launch of “Project Global Tradeshow,” Supima Pop-Store, and the Filativa Fashion Show. In addition, EdMedia launched the leading magazine titles Nylon, Swindle and America, and creatively produced the ultimate in Oscar Week luxury – Flaunt House.
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Contact
The GreenShows Eco Fashion Week
Ryan Urcia
646.714.2520
State Public Relations
Kristina Ratliff
kristina@statepr.com
Ryan Urcia
646.714.2520
State Public Relations
Kristina Ratliff
kristina@statepr.com
Contact
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