Fashion Accessories: Hobo International 20th Anniversary Collections

Contemporary handbag line founded over a dining room table has become a mainstay in the accessories industry.

Los Angeles, CA, August 28, 2009 --(PR.com)-- Hobo International entered the accessories market almost twenty years ago in 1991 with a small collection of handmade bags. Since then, the heritage brand has become synonymous with functionality, quality, unique details, and above all, great design. In 2011, Hobo International will celebrate 20 years of great design by re-thinking, re-interpreting, and re-introducing designs from their large repertoire of best-sellers.

The Spring/Summer 2010 Collections offer an exciting lead-in to the 2011 Anniversary collections. Each of the the Vintage, Sonoma, Patent, Florence, and Limited Edition collections communicates a jubilant personality with a bright color palette and versatile styling. For Vintage fans, Jude—a slouchy hobo bag with external zip pockets—is a favorite. Trinity is topping sales in the newest core collection offering, Sonoma. The Sonoma Collection is crafted from top grain Italian leather, which is washed for softness to achieve that “better with wear” casual appeal. Janelle—a fan-shaped tote—is the crowd pleaser in the Patent Collection; but Effe—an 80’s-inspired clutch—is the perfect bag for girls night out. The Florence Collection boasts travel “must haves” in functional styles and bold color ways for surprisingly affordable prices. And, across all collections, Lauren—the signature double-frame clutch-wallet is perfect for the lady on-the-go.

Hobo International was founded in 1991 in Annapolis, Maryland with the goal of delivering fashionable handbags with everyday functionality. Best known for the multi-use Lauren clutch/wallet, fans of the brand love the products as much for the styling as they do the utility: functional pockets, security zippers, and organizational interiors are cleverly incorporated into every design.

In 2006, founding partners Koren Ray Brewer (Sr. VP Marketing and Merchandising) and David Brewer (President) became the sole owners of Hobo International, and collectively serve as creative directors for the brand. Under this second-generation leadership, founding principles of quality construction and exquisite materials continue to be evident throughout the entire product offering of handbags, wallets, and belts.

Nearly twenty years since the first Hobo International collection, imaginative utility and creative styling remain premier design considerations. Season after season, the in-house design team continues to delicately balance texture with silhouette and fashion with function to fulfill the style needs of the modern woman.

About Hobo International: Hobo International was founded in 1991 and will celebrate its 20th Anniversary in business in 2011. In 2010 the brand will demonstrate a focused product offering with an emphasis on versatility, and the reinterpretation of iconic styles. Sold at Fred Segal, Bloomingdale’s, Lord & Taylor, Nordstrom, Piperlime.com, and many specialty boutiques across the country, Hobo International has become a premier fashion brand for women who live by their own rules. Prices range from $45 to 388 retail and is sold online at www.hobointernational.com.

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Media Contact:
Rachel Kozin, Caro Marketing
W: 323.781.2276 C: 818.486.0752
E: rachel@caromarketing.com
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