Canadian Television Sales to be Exclusive U.S. Rep for All Canwest Specialty Stations
CTS connects U.S. advertisers with even more Canadian specialty stations: DejaView, Fox Sports World, MovieTime, Mystery and TVtropolis.
New York, NY, August 28, 2009 --(PR.com)-- Canadian Television Sales (CTS), the largest U.S. representative of Canadian media properties, will add DejaView, Fox Sports World, MovieTime, Mystery and TVtropolis to its list of represented television stations on September 1, 2009.
The decision was made by Canwest Global Communications in an effort to align all of their specialty stations under one U.S.-based rep firm. In addition to the six new stations, CTS will continue to represent BBC Canada, BBC Kids, Discovery Health, the DIY Network, Fine Living, Food Network, HGTV, History, IFC, National Geographic, Showcase, Showcase Action, Showcase Diva and Slice. Canwest’s broadcast stations, Global and E!, will continue to be represented by Impulse Media Sales.
“We’re looking forward to being the one-stop shop for Canwest’s specialty stations,” says Michael Custardo, president of CTS. “Between these premium properties and the stations we represent through Astral Media, CBC, Radio-Canada and The Score, we have a number of media opportunities to pass on to our advertisers.” Through its online division, RIPE, CTS will also offer digital advertising on each specialty station’s website.
For more information on advertising on Canadian television, radio or online, call 212-967-1999 or visit www.canadiantvsales.com.
About Canadian Television Sales:
Canadian Television Sales (CTS) provides American advertising agencies with the knowledge, resources and ability to place advertising on Canadian television, radio stations and online properties. CTS was created over 12 years ago to provide television stations in Canada with a dedicated sales force and respond to the increasing number of requests from advertising agencies in the United States seeking to incorporate Canada into their upcoming media campaigns. Through the years CTS has worked with media buyers and planners to pass along unique Canadian advertising opportunities to their advertisers. For more information, visit www.canadiantvsales.com.
About CTS’s Media Partners:
Astral Media is Canada’s largest broadcaster of English- and French-language pay and specialty television services and is the largest Canadian radio broadcaster. Canwest properties reach almost 100% of English-speaking Canadians through the conventional television networks, 18 specialty networks, and their extensive chain of national and local newspapers and online properties. CBC is Canada's national broadcaster and one of its largest cultural institutions, offering 29 services on radio, television, the Internet, satellite radio and digital audio. As the French extension of CBC, Radio-Canada delivers a broad range of general, special-interest and innovative programming, news and information to French-speaking Canadians. The Score is a specialty network that gives its audience the most comprehensive coverage of sports news, scores, and stats, combined with live event programming.
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The decision was made by Canwest Global Communications in an effort to align all of their specialty stations under one U.S.-based rep firm. In addition to the six new stations, CTS will continue to represent BBC Canada, BBC Kids, Discovery Health, the DIY Network, Fine Living, Food Network, HGTV, History, IFC, National Geographic, Showcase, Showcase Action, Showcase Diva and Slice. Canwest’s broadcast stations, Global and E!, will continue to be represented by Impulse Media Sales.
“We’re looking forward to being the one-stop shop for Canwest’s specialty stations,” says Michael Custardo, president of CTS. “Between these premium properties and the stations we represent through Astral Media, CBC, Radio-Canada and The Score, we have a number of media opportunities to pass on to our advertisers.” Through its online division, RIPE, CTS will also offer digital advertising on each specialty station’s website.
For more information on advertising on Canadian television, radio or online, call 212-967-1999 or visit www.canadiantvsales.com.
About Canadian Television Sales:
Canadian Television Sales (CTS) provides American advertising agencies with the knowledge, resources and ability to place advertising on Canadian television, radio stations and online properties. CTS was created over 12 years ago to provide television stations in Canada with a dedicated sales force and respond to the increasing number of requests from advertising agencies in the United States seeking to incorporate Canada into their upcoming media campaigns. Through the years CTS has worked with media buyers and planners to pass along unique Canadian advertising opportunities to their advertisers. For more information, visit www.canadiantvsales.com.
About CTS’s Media Partners:
Astral Media is Canada’s largest broadcaster of English- and French-language pay and specialty television services and is the largest Canadian radio broadcaster. Canwest properties reach almost 100% of English-speaking Canadians through the conventional television networks, 18 specialty networks, and their extensive chain of national and local newspapers and online properties. CBC is Canada's national broadcaster and one of its largest cultural institutions, offering 29 services on radio, television, the Internet, satellite radio and digital audio. As the French extension of CBC, Radio-Canada delivers a broad range of general, special-interest and innovative programming, news and information to French-speaking Canadians. The Score is a specialty network that gives its audience the most comprehensive coverage of sports news, scores, and stats, combined with live event programming.
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Contact
Canadian Television Sales
Mariellen Brown
212-967-1999
www.canadiantvsales.com
Mariellen Brown
212-967-1999
www.canadiantvsales.com
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