Read to Know: Fighting the Education Recession, One $50 Subscription at a Time
To help schools in these difficult economic times, Knowledge Unlimited has cut the price of one of its signature current events programs by almost 80 percent.
Madison, WI, September 02, 2009 --(PR.com)-- Judith Laitman, founder and president of Knowledge Unlimited, doesn't mess around.
This spring, she called a meeting at her company's headquarters in Madison, Wisconsin. At this meeting, she announced that there would be an immediate cut in the price of one of the company's signature programs, "Read to Know." This weekly online newsmagazine for schools, which had been selling at $249.00 for a one-year subscription, would now cost only $50.00 per school -- a price cut of almost 80 percent.
“We’re all having to make sacrifices in this economy,” says Laitman. “We decided to cut the price of 'Read to Know' drastically to make sure that students in all parts of the country have access to the program."
And a very unusual program it is. Each issue of "Read to Know" is full of national and international current events, as well as regular features like "This Week in History" and "Exploring the World." The program also covers developments in science, the arts, sports, global studies, and popular culture.
Students in subscribing schools read these stories every week -- 34 issues a year, from September until mid-May -- and then answer comprehension and inferential questions. It is used by schools on all levels, as it combines critical thinking and literacy skills with the background knowledge students need to close achievement gaps.
On a business level, Knowledge Unlimited is gambling that this drop in price will help schools afford "Read to Know" and get to know the program. But on another level, the company hopes that this price drop will help schools in these troubled economic times.
“We know schools and districts are hurting,” said Laitman. “And we wouldn’t be here if it weren’t for their support and patronage over the years. We feel like this is our way of giving back just a little bit.”
More information about Knowledge Unlimited and "Read to Know" can be found at www.knowledgeunlimited.com, or by calling 1-800-356-2303.
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This spring, she called a meeting at her company's headquarters in Madison, Wisconsin. At this meeting, she announced that there would be an immediate cut in the price of one of the company's signature programs, "Read to Know." This weekly online newsmagazine for schools, which had been selling at $249.00 for a one-year subscription, would now cost only $50.00 per school -- a price cut of almost 80 percent.
“We’re all having to make sacrifices in this economy,” says Laitman. “We decided to cut the price of 'Read to Know' drastically to make sure that students in all parts of the country have access to the program."
And a very unusual program it is. Each issue of "Read to Know" is full of national and international current events, as well as regular features like "This Week in History" and "Exploring the World." The program also covers developments in science, the arts, sports, global studies, and popular culture.
Students in subscribing schools read these stories every week -- 34 issues a year, from September until mid-May -- and then answer comprehension and inferential questions. It is used by schools on all levels, as it combines critical thinking and literacy skills with the background knowledge students need to close achievement gaps.
On a business level, Knowledge Unlimited is gambling that this drop in price will help schools afford "Read to Know" and get to know the program. But on another level, the company hopes that this price drop will help schools in these troubled economic times.
“We know schools and districts are hurting,” said Laitman. “And we wouldn’t be here if it weren’t for their support and patronage over the years. We feel like this is our way of giving back just a little bit.”
More information about Knowledge Unlimited and "Read to Know" can be found at www.knowledgeunlimited.com, or by calling 1-800-356-2303.
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Contact
Knowledge Unlimited, Inc. / NewsCurrents
Matt Cibula
608 661 5666, ext. 3068
www.knowledgeunlimited.com
Matt Cibula
608 661 5666, ext. 3068
www.knowledgeunlimited.com
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