Soaring Popularity of Ebooks Creates New Income Opportunities for Entrepreneurs and Small Businesses

Raleigh, NC, September 03, 2009 --(PR.com)-- Between the explosion of competitors to Amazon's Kindle, Sony's recent partnership to offer library ebooks on their new eReader, and Google's plans to digitize one million out-of-print titles, interest in learning-on-the-go is soaring.

For savvy entrepreneurs and small business owners, this trend offers a tremendous opportunity to fuel business growth and cash flow despite the weak economy.

"When times are tough, people are eager to learn new ways to improve their life, career and business. So nearly any business can make money by creating information products that help people do that,” says Tracy Needham, founder of Compelling Communications, LLC. “But for service businesses in particular, info products such as ebooks are also a powerful way to build their client list."

A well-written ebook can increase client revenue four ways, by…

1. Building their confidence in your business. A prospect’s biggest fear is that hiring someone will be a waste of money and they won’t get the results they need. Ebooks let them “check you out” with much less risk and commitment.

2. Revealing your true value. Once they see what it takes to do what you’re showing them how to do, some prospects are eager to hire you to do it instead…and they’re much less worried about the price.

3. Setting you apart from the pack. Your unique “voice” and approach to the topic definitely differentiates you from competitors. But you also get the opportunity to build the all-important know, like and trust factor with the customer—instead of being “just another x.”

4. Positioning you as an expert. The fact you’ve written an ebook makes you an obvious choice for potential joint venture partners, meeting planners and the media who are interested in that topic.

And now it's even easier for busy owners to turn their expertise into a steady stream of income while attracting more higher-paying clients with the Cracking the Code to Ebook Success--Create Quick & Easy Info Products that Sell Virtual Workshop.

Twelve weekly lessons walk participants step-by-step through a roadmap for both creating and marketing irresistible information products—featuring the Minimal Writing Required process for those who hate to write. The workshop also comes with a multitude of samples, templates and resources to make the process as close to plug-and-play as possible.

Owners and entrepreneurs interested in offering their own business-boosting ebooks information products can learn more at www.infoproductsuccesscode.com.

For more than five years, Tracy Needham has been writing marketing materials that do the selling for you--by getting prospects' attention, showing them you have the perfect solution for their problem, and persuading them to take the next step. She also coaches entrepreneurs and small business owners on how to attract more clients and sales using marketing strategies that maximize your time and money.

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