Zebra Turns to Its Trusted Agency, Volume Group Ltd, to Launch Its New Kiosk Print Station
Self-service printing has been made easy, convenient and affordable with the launch of the new Zebra® Kiosk Print Station by the leading, thermal bar-code-printer manufacturer, Zebra Technologies and Volume Group Ltd.
Wokingham, Berkshire, United Kingdom, September 04, 2009 --(PR.com)-- Self-service printing has been made easy, convenient and affordable with the launch of the new Zebra® Kiosk Print Station by the leading, thermal bar-code-printer manufacturer, Zebra Technologies and Volume Group Ltd.
The new Zebra Kiosk Print Station is a durable and secure enclosure that is quick to deploy and easy to install, reducing the expense and complication of developing a custom kiosk solution. All users need to do is add their own printer, interface and software.
Zebra turned to Volume, its long-standing partner, to inform Zebra’s traditional channel partners of the multiple advantages of this unit and that unattended printing solutions have just been made easy. The aim was to build awareness amongst retailers in the fast-growing kiosk market.
Amongst the many benefits communicated in the creative, the product’s unique “ready-to-ship” status was a strong focus of the campaign, which was aimed across key sectors including retail, hospitality and healthcare with the strong strap line: “Ready-made solution, Ready-made sales.”
The campaign was executed in June, with Volume delivering the marketing design in partnership with Vee, the Combined Media Factory (part of Volume Group), creating and producing all of the media.
Hayley Marnes, Senior Account Director at Volume, comments:
“With organisations adopting self-serve kiosk solutions to grow sales, improve customer satisfaction and reduce operating costs, Zebra’s Kiosk Print Station comes at a time when ready-made, low-cost solutions can really make a positive impact on the bottom line.
“We think the creative positively portrays this whilst being in line with the branding theme that Volume has implemented across the Zebra brand.”
As this campaign demonstrates, Volume’s aim for its clients is to equal their innovative products and developments with fresh campaigns; challenging creative thinking along the way in order to ultimately deliver a successful output and ROI for clients.
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About Volume Group Limited
Volume Group Limited provides global business brands with big ideas and bespoke enterprise-scale solutions through its three divisions.
By fusing several core competencies together, Volume Group enables clients to run innovative and forward-thinking integrated marketing campaigns, gaining better customer insight and real ROI.
Volume Group is a blend of creativity, strategic experience and consulting and unrivalled marketing technology.
We believe we’re different because of the breadth of our in-house capabilities and distinct areas of specialities through our divisions:
Volume – creative digital applications
Volume Technologies – bespoke marketing technology applications
Vee, Combined Media Factory – print, production, online and mobile media
Volume the agency is now the third-fastest-growing marketing agency and ranked ninth in the B2B Marketing Magazine 2008 Agency Survey. Volume was most recently named 13th in the Top 100 Marketing Agencies outside London, by The Drum, and sits 53rd in Design Week’s 2009 Top 100 Consultancy Survey.
www.volume.co.uk
www.twitter.com/VolumeGroup
The new Zebra Kiosk Print Station is a durable and secure enclosure that is quick to deploy and easy to install, reducing the expense and complication of developing a custom kiosk solution. All users need to do is add their own printer, interface and software.
Zebra turned to Volume, its long-standing partner, to inform Zebra’s traditional channel partners of the multiple advantages of this unit and that unattended printing solutions have just been made easy. The aim was to build awareness amongst retailers in the fast-growing kiosk market.
Amongst the many benefits communicated in the creative, the product’s unique “ready-to-ship” status was a strong focus of the campaign, which was aimed across key sectors including retail, hospitality and healthcare with the strong strap line: “Ready-made solution, Ready-made sales.”
The campaign was executed in June, with Volume delivering the marketing design in partnership with Vee, the Combined Media Factory (part of Volume Group), creating and producing all of the media.
Hayley Marnes, Senior Account Director at Volume, comments:
“With organisations adopting self-serve kiosk solutions to grow sales, improve customer satisfaction and reduce operating costs, Zebra’s Kiosk Print Station comes at a time when ready-made, low-cost solutions can really make a positive impact on the bottom line.
“We think the creative positively portrays this whilst being in line with the branding theme that Volume has implemented across the Zebra brand.”
As this campaign demonstrates, Volume’s aim for its clients is to equal their innovative products and developments with fresh campaigns; challenging creative thinking along the way in order to ultimately deliver a successful output and ROI for clients.
###
About Volume Group Limited
Volume Group Limited provides global business brands with big ideas and bespoke enterprise-scale solutions through its three divisions.
By fusing several core competencies together, Volume Group enables clients to run innovative and forward-thinking integrated marketing campaigns, gaining better customer insight and real ROI.
Volume Group is a blend of creativity, strategic experience and consulting and unrivalled marketing technology.
We believe we’re different because of the breadth of our in-house capabilities and distinct areas of specialities through our divisions:
Volume – creative digital applications
Volume Technologies – bespoke marketing technology applications
Vee, Combined Media Factory – print, production, online and mobile media
Volume the agency is now the third-fastest-growing marketing agency and ranked ninth in the B2B Marketing Magazine 2008 Agency Survey. Volume was most recently named 13th in the Top 100 Marketing Agencies outside London, by The Drum, and sits 53rd in Design Week’s 2009 Top 100 Consultancy Survey.
www.volume.co.uk
www.twitter.com/VolumeGroup
Contact
Volume Group Ltd
Katie Colbourne
+44 (0)118 936 2045
www.volume.co.uk
Katie Colbourne
+44 (0)118 936 2045
www.volume.co.uk
Contact
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