Marketing Money-Saving Tips Offered to Business Owners

Ocean, NJ, September 05, 2009 --(PR.com)-- With the current state of the economy, many businesses are struggling to stay open. For those that do manage to stay open, finding the funds to market their products or services is quite difficult. With the help of these 5 money-saving tips, however, business owners can still market their goods and services while keeping the cost to a minimum.

Consider Using Postcards - "Postcards are inexpensive to print and to mail, but they can be very effective with a direct mail campaign," comments Jeff Jarvis, who is the founder and CEO of New Jersey-based Jarvis Direct Mail, Inc. "Businesses can literally slash their costs by more than half if they choose to use postcards rather than letters and envelops."

Use NCOA Services - By using National Change of Address (NCOA) services offered by direct mail companies, businesses can make certain all of their customers' addresses are up-to-date. "Using NCOA services ensures a company's mailers are making it to the mail boxes of the people who have been targeted by the campaign," continues Jarvis.

Obtain CASS Certifications - When mailers are CASS certified by an authorized mailing services company, all of the spelling errors are removed from the addresses and ZIP+4 coding is added. "Getting mailers CASS certified makes it possible to qualify for discounted postage rates," says Jarvis. "In the end, this can potentially save the business hundreds or possibly even thousands of dollars depending upon the size of the marketing campaign."

Get the Mailers Metered - Metering mailers involves directly stamping the postage onto the mailer rather than affixing stamps. "Metering not only helps reduce postage costs, it also expedites the process of preparing the mailers so they can be processed and sent out more quickly," says Jarvis.

Create Targeted Mailing Lists - "Many companies waste marketing dollars by sending their mailers to people who really aren't interested in the products or services they have to offer," says Jarvis. "By creating a mailing list that is well-targeted and contains the names of addresses of those who are most likely to be interested in what the company has to offer, the business can be sure to stretch its marketing dollars as far as possible."

To learn more about Jarvis Direct Mail, New Jersey direct mail company, and to download a copy of Jarvis's free marketing ebook, which contains more tips and advice for creating a successful direct mail marketing campaign, visit www.JarvisDirectMail.com.

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