Helmsman Marketing Introduces a Total Marketing Solution for Insurance Agents
Helmsman StarMinder™ provides critical information in email, text and voicemail reminding customers of their license, inspection and registration expiration dates.
Concord, MA, September 10, 2009 --(PR.com)-- Helmsman Marketing, a provider of customized marketing campaign solutions, today announced the Helmsman StarMinder™ program for Insurance Agents. StarMinder™ was designed to aid the independent insurance agent in developing and protecting their client base through a high value – low cost customer service program. It was developed in response to the budget cuts instituted by the Massachusetts Registry of Motor Vehicles. The Registry of Motor Vehicles no longer sends reminder notices for license renewals and people are now responsible for remembering these critical dates themselves.
“Most people do not realize the exorbitant fines that they are subject to by having an expired license, registration or inspection sticker on their vehicle. The RMV has changed the way people interact with them and the StarMinder™ program was developed to use technology to take some of the worries around their motor vehicles away. Forward thinking insurance agents saw the power of providing a proactive customer service that makes their clients lives easier. The StarMinder™ Program is a cost effective way for their Agency to provide unique customer service”, said Tim Haller CEO of Helmsman Marketing.
StarMinder™ is a complete, turnkey, two phase program that provides the agency with the marketing collateral to alert their clients about the service. The first step consists of customized post cards, emails and voicemails branded with the agency logos and messaging, alerting their clients that the agency has adopted this unique program for them. The second is a customized landing page to get the clients to "opt in" to the service and receive notifications on these critical dates. The service will automatically notify the clients that have signed up that their license, registration or inspection sticker is up for renewal up to 45 days in advance.
Jeff Carbone, president of Jeff Carbone Insurance Agency Inc., agreed. His company is a $3 million independent agency, with locations in Natick, Melrose and Hanover facing serious competition from national insurance giants such as Geico and Progressive Casualty Insurance Co.
“We needed a cost-effective way to touch our customers on a regular basis and notify them of important dates for things like license and registration expirations and policy renewals,” said Carbone. “The best way for us to compete with the big boys is to kill them with customer service.”
About Helmsman
Helmsman Marketing provides marketing automation technology and sales training services that enable small and mid-size businesses to optimize message campaigns across traditional and emerging communications channels. Its flagship technology, the Helmsman Star Engine platform enables SMBs to increase productivity and decrease costs while continuously improving the sales process.
For more information about Helmsman Market or the Helmsman Star™ Engine, visit http://www.helmsmanmarketing.com
###
Contact:
Liana Hawes
Gutenberg Communications
212-242-2275
liana@gutenbergpr.com
“Most people do not realize the exorbitant fines that they are subject to by having an expired license, registration or inspection sticker on their vehicle. The RMV has changed the way people interact with them and the StarMinder™ program was developed to use technology to take some of the worries around their motor vehicles away. Forward thinking insurance agents saw the power of providing a proactive customer service that makes their clients lives easier. The StarMinder™ Program is a cost effective way for their Agency to provide unique customer service”, said Tim Haller CEO of Helmsman Marketing.
StarMinder™ is a complete, turnkey, two phase program that provides the agency with the marketing collateral to alert their clients about the service. The first step consists of customized post cards, emails and voicemails branded with the agency logos and messaging, alerting their clients that the agency has adopted this unique program for them. The second is a customized landing page to get the clients to "opt in" to the service and receive notifications on these critical dates. The service will automatically notify the clients that have signed up that their license, registration or inspection sticker is up for renewal up to 45 days in advance.
Jeff Carbone, president of Jeff Carbone Insurance Agency Inc., agreed. His company is a $3 million independent agency, with locations in Natick, Melrose and Hanover facing serious competition from national insurance giants such as Geico and Progressive Casualty Insurance Co.
“We needed a cost-effective way to touch our customers on a regular basis and notify them of important dates for things like license and registration expirations and policy renewals,” said Carbone. “The best way for us to compete with the big boys is to kill them with customer service.”
About Helmsman
Helmsman Marketing provides marketing automation technology and sales training services that enable small and mid-size businesses to optimize message campaigns across traditional and emerging communications channels. Its flagship technology, the Helmsman Star Engine platform enables SMBs to increase productivity and decrease costs while continuously improving the sales process.
For more information about Helmsman Market or the Helmsman Star™ Engine, visit http://www.helmsmanmarketing.com
###
Contact:
Liana Hawes
Gutenberg Communications
212-242-2275
liana@gutenbergpr.com
Contact
Helmsman Marketing
Tim Haller
800-578-5578
www.helmsmanmarketing.com
Liana Hawes
Gutenberg Communications
212-242-2275
liana@gutenbergpr.com
Tim Haller
800-578-5578
www.helmsmanmarketing.com
Liana Hawes
Gutenberg Communications
212-242-2275
liana@gutenbergpr.com
Contact
Categories