Fiat Group Sales Results

Slough, United Kingdom, September 10, 2009 --(PR.com)-- Sales of Fiat, Alfa Romeo and Abarth models have all shown notable increases, resulting in a superb 5.14 per cent market share for the Group in the UK – its greatest share since May 2001.

With 3,026 units sold, Fiat posted a 4.52 per cent market share for August, Alfa Romeo sales of 344 gave it a 0.51 per cent share while Abarth’s 59 sales resulted in a 0.09 per cent share, according to figures released by the Society of Motor Manufacturers and Traders (SMMT).

It means that since its launch in the UK in January 2008, the popular Fiat 500 city car has now sold more than 26,000 units in Britain, while the new Alfa MiTo has roared to more than 3,000 units since its launch in January this year. Abarth has contributed more than 850 sales of cars since its July 2008 introduction into the UK.

Further indications of the Group’s success are shown in private and fleet sales figures – Fiat’s are up 86 per cent and Alfa’s have risen by 59 per cent. On private sales alone, Fiat has seen a rise of 174 per cent, to make it third best-selling manufacturer for the month, with Alfa rising by 233 per cent. The market average is 45 per cent.

Year to date, the average private market share is down by 12.3 per cent. Fiat’s share has increased by 5.4 per cent and Alfa’s is up by 88 per cent.

“This is a remarkable series of results for the Fiat Group which highlights once again the growing popularity of Fiat, Alfa Romeo and Abarth vehicles in this country,” says Andrew Humberstone, managing director, Fiat Group Automobiles UK Ltd. “This is part of the overall business strategy we implemented two years ago and we are beginning to see the fruits of this in terms of brand, market share and positive residual value movements.”

Visit http://www.fiat.co.uk/ for more information on new cars and models

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