Russo Helps Companies Battle Recession with Branding Initiative

Lafayette, LA, September 13, 2009 --(PR.com)-- By working smarter and working harder, entrepreneurs and small to mid-sized businesses are providing the innovation that is turning the economy around and serving as the catalyst to get the markets moving again. The Russo Group has joined the effort with a $1Million Brand Aid campaign.

The Russo Group, a strategic branding agency, has allocated $1Million in branding services for qualifying companies, enabling businesses to better market their products and services while seizing the opportunity to advertise more during this downturn. In doing so, they will not only capture a larger market share, but also position themselves for accelerated growth as the economy begins to right itself.

As Senior Partner, Jaci Russo, explains, "We are very grateful to be working with 14 new clients since the beginning of the year, and we wanted to find a way to pay forward some of our good fortune. Brand Aid is Russo's chance to help other businesses increase their profit, stretch their marketing dollar and create new jobs - which in the end benefits us all."

Interested companies should fill out the online application at www.therussogroup.com/brandaid.pdf. Five companies will be chosen and each will have their branding efforts funded with a 50% match up to $200,000 per recipient.

The Russo Group is a strategic branding agency. Russo believes in the promise behind the brand and that changing the conversation motivates consumer behavior.

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