The Coastal Carolina Division of Lennar Appoints Meg Hopkins as Internet New Home Consultant

Charleston, SC, September 13, 2009 --(PR.com)-- The Coastal Carolina Division of Lennar appointed Meg Hopkins as Internet New Home Consultant.

Shannon Williams, Director of Strategic Marketing for Lennar’s Coastal Carolina Division, said Hopkins has more than 5 years of real estate sales experience and has been a top producing New Home Consultant for Lennar.

“We are very pleased to have Meg as a member on our team. Her dedication, experience with the Internet, and passion for the real estate industry is a huge asset,” Williams said.

As the Internet New Home Consultant, Hopkins is the first point of contact for online customers inquiring about Lennar homes in Coastal Carolina. Hopkins said that the Internet New Home Consultant acts as liaison between the prospective homebuyer and the Lennar New Home Consultant.

“It is my job to help the homebuyer who has inquired online, identify their desired type of home and ideal location. From there, I arrange a community site visit and meeting with a New Home Consultant who then works with the buyer on the purchasing process. It is a great system and our customers feel like they are being taken care of every step of the way,” Hopkins said.

As trends in online marketing have emerged, Lennar has positioned themselves to be a leader.

“Participation on social media networking sites such as Facebook and Twitter is integral to our marketing efforts,” Hopkins said. “Social media sites allow us to promote various messages and new incentives to literally thousands of people. The opportunities are endless with this medium. Our homebuyers are on these sites so it is very important that we are there too.”

Since joining Lennar as an Internet New Home Consultant, Hopkins has helped sell over 150 homes.

The Coastal Carolina Division of Lennar builds homes in Charleston, Moncks Corner, Ladson, Summerville, Myrtle Beach and Conway. Homes offer 1,422 to 3,566 square feet and are priced from $144,990 to $349,990.

Lennar Corporation, founded in 1954, is one of the nation’s leading builders of quality homes for all generations. Lennar builds affordable first time, move-up and retirement homes in communities that cater to virtually any lifestyle including urban, golf course, active adult or suburban communities. Lennar is committed to quality, value and integrity.

For more information visit Lennar.com or contact:
Shannon Williams, Lennar, Director of Strategic Marketing-Coastal Carolina, 843-388-8989 ext 4438; shannon.williams@lennar.com
Allison Rosoff, Cohen and Company Creative, 954-290-2026; allison@cohenadv.com

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