Brainworks Books Author Writes Series on Lehigh Valley CEO's

Bethlehem, PA, September 15, 2009 --(PR.com)-- When the business climate in America is in an economic downturn, the practices of the business leaders in one of the fastest growing markets in America is truly newsworthy. As such, Valley Social Magazine celebrates its second anniversary with a year long series that highlights the philosophies and practices of the Top CEO's on the Lehigh Valley. This Eastern Pennsylvania community is said to be the second fastest growing area in the industrial north.

In the first of the set of features, Thomas Malm, author of "Absolutely Vulnerable, The Crisis of Strategic Business Planning in America" on Brainworks Books, sits down separately with Dr. Elliot Sussman, CEO of the Lehigh Valley Health Network and Dr. John Malloy of the privately held Victaulic. Said Malm, "It's impossible, after talking to the CEO's in this area, to separate the success of this community from the ideas and philosphies that guide their businesses." Malm said the success of these entities clearly comes from thoughtful, systematic management that empowers employees to make successful contributions where they matter most. "Both Dr. Sussman and Dr. Malloy are clearly interested in the success of their people, which in turn creates the success of their companies and adds stability to the Lehigh Valley."

Valley Social Magazine is published bi-monthly and can be found in leading area newsstands and on-line. Brainworks Books has plans to publish the series as a book in 2010.

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