Diane's Goes Passionately Pink for the Cure

Diane's is teaming up with the Susan G. Komen Foundation on an exciting fundraising program, Passionately Pink for the Cure. The idea is to increase breast cancer awareness and remind people of how valuable it is to support the Susan G. Komen Foundation.

Torrance, CA, September 16, 2006 --(PR.com)-- Join Diane’s on Saturday, October 28th to support the Susan G. Komen Foundation!

Diane’s is teaming up with the Susan G. Komen Foundation on an exciting fundraising program, Passionately Pink for the Cure™. The idea of Passionately Pink for the Cure™ is to increase breast cancer awareness and remind people of how valuable it is to support the Susan G. Komen Foundation. Participants are asked to pick any day in October and make a contribution to the Komen Foundation. As a way of sharing Komen's promise of finding a cure for breast cancer, all participants are encouraged to wear pink. 

In support of this program, Diane’s will be donating 10% of its profits from all 14 Diane’s locations and Diane’s online website on Saturday, October 28th. Diane’s employees will be dressing up in pink for the entire week leading up to this day in order to increase awareness about the fundraiser. As an added bonus for Diane’s customers, a free pair of Nomad’s hottest flip flops - Glitzy - will be given to customers that spend over $100 online or in-store that day.

Co-Sponsors: Nomad Footwear, Vix Swimwear

About Diane’s Beachwear
Diane’s Beachwear has provided an unparalleled selection of beachwear and ultimate level of customer service for over 44 years. This year-round beachwear company has grown from one location in Manhattan Beach, CA to fourteen stores throughout Southern California and an e-commerce website. Diane’s is known for carrying a wide variety of merchandise from the hottest beachwear brands such as: Roxy, Billabong, Body Glove, Vix, Moontide and Sunsets. To find out more about Diane’s please visit our website.

About the Susan G. Komen Foundation
A global leader in the fight against breast cancer, the Foundation fulfills its mission through support of innovative breast cancer research grants, and educational, scientific and community outreach programs around the world. Through fiscal year 2005, the Komen Foundation, together with its Affiliate Network, corporate partners and generous donors, has invested more than $630 million in breast cancer research, education, screening and treatment programs. For more information about breast health or breast cancer, visit the Foundation's Web site, or call its National Toll-Free Breast Care Helpline, 1.800 I'M AWARE®.

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Contact
Diane's Inc.
Cindy Soulios
310-224-1900 x114
www.dianesbeachwear.com
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