IFR Monitoring Reports: Retailers Flip Switch on 42" Televisions… 46" Takes Lead for First Time

Niagara Falls, NY, September 17, 2009 --(PR.com)-- In Canadian retailers from January 2008 to July 2009, IFR Monitoring reported that 46” Flat Screen Televisions have now shifted into main view for the first time ever, topping the 32” and 42” sizes that previously dominated retail floors.

In addition, IFR also found that retailers are no longer concentrating a large amount of floor space to a particular screen size like before but rather they are allowing most sizes to share equal floor space.

In 2008, 42” Flat Screen Televisions held an average 17% of retail floors, falling to 13% this year, making way for the larger 46” models to take the lead with a 14% share of floor in August 2009, the highest share the size has ever had.

Within the 46” size bracket, Samsung has risen dramatically to share the lead with Sony for the first time in more than a year. Both brands occupy 30% of the 46” range of Flat Screen Televisions on display at retailers.

This snapshot analysis is provided by IFR Monitoring Shelf Tracking services. IFR Monitoring currently covers over 17 major retailers across 9 key markets in Canada.

The actionable data provided by IFR Monitoring helps retailers and manufacturers measure critical Advertising, Internet and Shelf share across the country and around the world. IFR Monitoring exists in over 60 countries, and is part of the GfK Group, the No. 4 market research company worldwide.

For questions, please contact Steve Baker at SBaker@ifrmonitoring.com

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