Fast Market Research Announces New Market Research Reports: Deodorants Defy the Downward Trend in Cosmetics and Toiletries

Williamstown, MA, September 19, 2009 --(PR.com)-- With 8% value growth globally in 2008, the deodorants sector outperformed the global cosmetics and toiletries market (5% in 2008) and was one of the few areas of personal care to actually improve upon its performance, rising from 6% in 2007, in spite of the global recession. This success is evidence of a shift in consumer perception of deodorants from a product with relatively low usage among consumers globally to one which is fast becoming a necessary part of consumers' daily grooming regimes. Despite strong growth rates, deodorants still only account for total sales of US$17 billion worldwide, or just 5% of the overall cosmetics and toiletries market. This compares rather unfavourably with the 23% share held by skin care products, proving that there is still much work to be done if deodorants are to reach their full potential.

Now available at fastmr.com, Euromonitor International's Deodorants reports offer a comprehensive guide to the size and shape of the market at a national level. They provide the latest retail sales data (2003-2008), allowing you to identify the sectors driving growth. They identify the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2013 illustrate how the market is set to change.

Report product coverage includes: deodorant sprays, pumps, roll-ons, sticks, creams, wipes. Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Euromonitor International data/analysis coverage includes: market sizes (historic and forecasts), company shares, brand shares, distribution data, market background, trends, prospects and competitive landscape.

Why buy these reports?
* Get a detailed picture of the cosmetics & toiletries industry
* Pinpoint growth sectors and trends and identify factors driving change
* Understand the competitive environment, the market’s major players and leading brands
* Use five-year forecasts to assess how the market is predicted to develop

These reports are available for the following countries: Argentina, Belgium, Canada, France, Hong Kong, China, Italy, Malaysia, Mexico, Norway, Switzerland, South Korea, Brazil, Greece, India, Indonesia, Poland, Portugal, Singapore, South Africa, Spain, Taiwan, the Philippines, the United Kingdom, Turkey, Ukraine, and Vietnam.

About Fast Market Research

Fast Market Research is an online aggregator and distributor of market research and business information. We represent the world's top research publishers and analysts and provide quick and easy access to the best competitive intelligence available.

For more information about these or related research reports, please visit our website at www.fastmr.com or call us at 1.800.844.8156.

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