Sesa Events Selected to Produce International Music Awards Celebration in Hollywood Florida
Raleigh Event Production Company Plans Entertainment Spectacular Benefiting Music Education in Public Schools
Raleigh, NC, September 24, 2009 --(PR.com)-- Sesa Events, a Raleigh-based event production company led by owner and executive producer Jesica Averhart, has been selected to produce the 2010 Classic Gold Music Awards, a four-day entertainment extravaganza in celebration of 50 years of music. The international event will take place on August 27-30, 2010 at the Hard Rock Hotel & Casino in Hollywood, Florida.
The inaugural Classic Gold Music Awards will be televised across the United States and in Europe, featuring A-list celebrity parties, music seminars, multicultural exhibits and an awards ceremony with performances representing virtually every genre of music. Event proceeds will support music education, including raising awareness for the growing national epidemic of U.S. public schools being forced to discontinue their music curriculums due to a lack of funding.
Sesa Events will be responsible for the coordination and overall production for the 2010 Classic Gold Music Awards. The team led by Averhart will identify and secure top-level musical artists, A-list celebrities, and event sponsors, as well as coordinate with vendors for onsite production throughout the four-day event and all related events in connection to pre-event activities.
“The Classic Gold Music Awards will be an experience like no other,” said Averhart. “Working with artists from around the world in support of such an important cause is an exceptional opportunity for Sesa Events as we continue to grow our reach in the southeast and beyond.”
The Classic Gold Music Awards will be produced by Sesa Events in partnership with the Atlanta-based World Class Events Management and owner John C. Pace Jr. The companies combine for more than 35 years of industry experience in event production and project management. Over the past 15 years, the two companies have raised more than $6 million in funding for charitable causes in promotion of education, economic development and diversity.
“At a time when the new generation of recording artists is choosing synthesized technology over creative talent, the supporters of this event believe that music enthusiasts must promote the music that is performed by pure vocalists and extraordinary musicians; music from the heart that speaks to the heart and withstands the test of time,” said Pace.
Honorees for the Classic Gold Music Awards will be selected by the general public. A ballot of finalists is currently being developed by top music representatives, music historians and music journalists from around the world. The final ballot will be released to the public in late 2009 and opened for public voting. Additional information on the event’s entertainment line up, celebrity appearances, nominees and ticket information will be announced in the coming months.
For more information on Sesa Events and the 2010 Classic Gold Music Awards, visit www.sesa-events.com.
About Sesa Events
Sesa Events is a boutique event production company formed in 2005 by owner and executive producer Jesica Averhart. The Raleigh-based company specializes in providing professional event management services for the following industries: corporate, non-profit and sports & entertainment. Sesa Events has a growing portfolio that includes niche services for product integration and product launches, as well as packages for teambuilding events. The company maintains a prestigious client base that includes organizations such as the Cleveland Browns (NFL), Cleveland Cavaliers (NBA), Alltel Wireless, BB&T, Time Warner Cable, Cisco Systems, Del Monte, The Procter & Gamble Company and Pepsi Cola North America, as well as a growing number of companies based in North Carolina’s Research Triangle Park. Sesa Events has produced successful events including The Ohio Classic, The Riverfront Classic, The Celebrity Basketball and All Star Extravaganza, The Casa Esperanza Montessori Golf Tournament, The North Carolina Association of County Directors of Social Services Institute and has worked on various ancillary events surrounding the Mid-Eastern Athletic Conference (MEAC). For more information, visit www.sesa-events.com.
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The inaugural Classic Gold Music Awards will be televised across the United States and in Europe, featuring A-list celebrity parties, music seminars, multicultural exhibits and an awards ceremony with performances representing virtually every genre of music. Event proceeds will support music education, including raising awareness for the growing national epidemic of U.S. public schools being forced to discontinue their music curriculums due to a lack of funding.
Sesa Events will be responsible for the coordination and overall production for the 2010 Classic Gold Music Awards. The team led by Averhart will identify and secure top-level musical artists, A-list celebrities, and event sponsors, as well as coordinate with vendors for onsite production throughout the four-day event and all related events in connection to pre-event activities.
“The Classic Gold Music Awards will be an experience like no other,” said Averhart. “Working with artists from around the world in support of such an important cause is an exceptional opportunity for Sesa Events as we continue to grow our reach in the southeast and beyond.”
The Classic Gold Music Awards will be produced by Sesa Events in partnership with the Atlanta-based World Class Events Management and owner John C. Pace Jr. The companies combine for more than 35 years of industry experience in event production and project management. Over the past 15 years, the two companies have raised more than $6 million in funding for charitable causes in promotion of education, economic development and diversity.
“At a time when the new generation of recording artists is choosing synthesized technology over creative talent, the supporters of this event believe that music enthusiasts must promote the music that is performed by pure vocalists and extraordinary musicians; music from the heart that speaks to the heart and withstands the test of time,” said Pace.
Honorees for the Classic Gold Music Awards will be selected by the general public. A ballot of finalists is currently being developed by top music representatives, music historians and music journalists from around the world. The final ballot will be released to the public in late 2009 and opened for public voting. Additional information on the event’s entertainment line up, celebrity appearances, nominees and ticket information will be announced in the coming months.
For more information on Sesa Events and the 2010 Classic Gold Music Awards, visit www.sesa-events.com.
About Sesa Events
Sesa Events is a boutique event production company formed in 2005 by owner and executive producer Jesica Averhart. The Raleigh-based company specializes in providing professional event management services for the following industries: corporate, non-profit and sports & entertainment. Sesa Events has a growing portfolio that includes niche services for product integration and product launches, as well as packages for teambuilding events. The company maintains a prestigious client base that includes organizations such as the Cleveland Browns (NFL), Cleveland Cavaliers (NBA), Alltel Wireless, BB&T, Time Warner Cable, Cisco Systems, Del Monte, The Procter & Gamble Company and Pepsi Cola North America, as well as a growing number of companies based in North Carolina’s Research Triangle Park. Sesa Events has produced successful events including The Ohio Classic, The Riverfront Classic, The Celebrity Basketball and All Star Extravaganza, The Casa Esperanza Montessori Golf Tournament, The North Carolina Association of County Directors of Social Services Institute and has worked on various ancillary events surrounding the Mid-Eastern Athletic Conference (MEAC). For more information, visit www.sesa-events.com.
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Contact
Sesa Events
Melissa Sideris
919.995.8498
www.sesa-events.com
Melissa Sideris
919.995.8498
www.sesa-events.com
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