Designer, Sherita Jennings, Debuts VISCERA NY to New York’s Fashion Week

New York, NY, September 24, 2009 --(PR.com)-- Burgeoning fashion designer and South Carolina native, Sherita Jennings, debuted her women’s ready-to-wear line, VISCERA NY during New York Fashion Week. The highly anticipated fashion event took place on Wednesday, September 9, 2009 at the Coolture New York Showroom in Manhattan. Attendees included the owners of Edit Boutique; an upscale New York fashion boutique, Producer/Songwriter Chauncey Jackson from Siri Music, reality stars Natasha and Arian from VH1 “Tough Love”, and members of the press.

Jennings presented a preview from her spring 2010 collection titled “Mechelle,” which means, “to embody God” in Hebrew. The preview featured an elegant strapless silk chiffon gown adorned with quartz along a sweetheart bodice, a satin halter dress, and a strapless linen jumpsuit lined with satin. The mood for the night was eclectic lounge as the music by DJ Aki of Soundscape NYC provided the latest in house, pop and old school R&B. Guest mingled while enjoying cocktails and samosas as they waited in anticipation for the intervallic model presentation.

The ready-to-wear designs of VISCERA NY showcases Jennings’s unique and creative use of hand-painted sequins, silk blends, and linen with gold lame threading. The overall color palette for the “Mechelle” collection is set in rich warm gold tones with touches of turquoise and toffee inspired by the arid landscape of India’s Thar Desert. Jennings says her innovative perspective on women’s fashion is influenced by her love for culture and the women who embrace the meaning of the name, “Mechelle.”

“The VICERIAN woman is identified by her eloquent beauty and sophistication,” said Jennings. “She is someone who is confident in whatever walk of life; whether she is a CEO at the helm of a corporation, or a jet-setter traveling to the next exotic destination. When she steps into a room, people want to know who she is, what she does, and where she comes from.”

Jennings’ love for indigenous cultures throughout the world finds form in her signature hand beaded embroidery and colorful prints. The inventive designer also uses the Japanese shibori hand dying method to create unique color palettes for much of her work. Her designs are characterized by impeccable attention to detail and exceptional tailoring using high quality leathers, silks, fine satins, chiffon and organza.

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About Sherita Jennings

Sherita Jennings was born into a family of self-taught artists: her grandmother specializes in sewing and pattern making, her mother in confectionary, her father in painting, and her grandfather in carpentry. By the time she was nine-years-old, it was her stepmother, who worked as a secretary by day and fashion designer by night, who inspired her dream of becoming a designer.

Jennings went on to attend high school at the South Carolina Governor’s School of the Arts and Humanities, where she studied Visual Arts with a focus in Art History and Sculpture. Years later, she was admitted into Moore College of Art and Design in Philadelphia, the only all women’s design school in the country. During her senior year, she was awarded the Tiffany & Co. Women’s Leadership Fellowship, which gave her the opportunity to visit Ghana. There she studied native West African techniques like Kente Cloth Weaving and Adinkra stamping, to incorporate into her final collection at More College.

“My experience with the local artisans in Ghana helped me understand my subconscious attraction to certain colors, patterns, and natural materials,” she said.

Today Jennings has combined all of those elements to create VISCERA NY, a women’s ready-to-wear line with luxury appeal. Jennings says her goal as creator is to become one of the first African-American luxury designers in the U.S.