Alternative Energy Companies Strive to be More User-Friendly Online with ElementsGreen
Alternative energy companies, in particular, face unique obstacles because the service they provide can be expensive, invasive and, at times, downright confusing.
San Luis Obispo, CA, September 24, 2009 --(PR.com)-- “Alternative energy companies can have trouble communicating their value, as complex language surrounding an already ambiguous industry can easily confuse potential customers,” said Jeremy LaDuque, CEO of San Luis Obispo, CA-based Elements Inc., creator of ElementsGreen, a provider of online solutions for alternative and renewable energy companies. “It’s a classic case of too much data and not enough useful information.”
In response to the distinct challenges these companies face in the sales process, the bar is constantly being raised when it comes to creative Internet solutions for attracting customers, says LaDuque. ElementsGreen, currently used by REC Solar, Akeena Solar, Andalay, Underground Energy, Absolute Solar and Solar Technologies, helps alternative energy clients transcend sales barriers by making their web sites more visible, engaging and palatable to potential leads.
According to LaDuque, there are several specialized online strategies alternative energy companies should consider:
1. Creating a Local Presence:
Alternative energy companies, such as solar providers, should have a web presence that not only includes the national web site, but also unique web sites for each location where the company provides installations. This allows the company to be more visible to search engines like Google, thus increasing its organic ranking when potential customers initiate local searches.
2. Customer Engagement Tools:
Successful online engagement occurs when information is presented in a way that is user-friendly, digestible and relevant to the customer. Some effective website tools to consider include online calculators, photo galleries of the installation process, breaking industry news, and online/live chat opportunities, social forums, and member only area.
3. Integration to monitoring software:
A key component to understanding the value of alternative energy is being able to monitor personal usage.
“Consumer interest in alternative energy is extremely high and continues to increase,” said LaDuque. “With the right web strategies and tools, companies offering these services can successfully convert the curious or confused into a new customer.”
For more information on ElementsGreen or to arrange an interview with Jeremy LaDuque, editorial media can contact Jessica Lamore.
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In response to the distinct challenges these companies face in the sales process, the bar is constantly being raised when it comes to creative Internet solutions for attracting customers, says LaDuque. ElementsGreen, currently used by REC Solar, Akeena Solar, Andalay, Underground Energy, Absolute Solar and Solar Technologies, helps alternative energy clients transcend sales barriers by making their web sites more visible, engaging and palatable to potential leads.
According to LaDuque, there are several specialized online strategies alternative energy companies should consider:
1. Creating a Local Presence:
Alternative energy companies, such as solar providers, should have a web presence that not only includes the national web site, but also unique web sites for each location where the company provides installations. This allows the company to be more visible to search engines like Google, thus increasing its organic ranking when potential customers initiate local searches.
2. Customer Engagement Tools:
Successful online engagement occurs when information is presented in a way that is user-friendly, digestible and relevant to the customer. Some effective website tools to consider include online calculators, photo galleries of the installation process, breaking industry news, and online/live chat opportunities, social forums, and member only area.
3. Integration to monitoring software:
A key component to understanding the value of alternative energy is being able to monitor personal usage.
“Consumer interest in alternative energy is extremely high and continues to increase,” said LaDuque. “With the right web strategies and tools, companies offering these services can successfully convert the curious or confused into a new customer.”
For more information on ElementsGreen or to arrange an interview with Jeremy LaDuque, editorial media can contact Jessica Lamore.
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Contact
Elements, Inc.
Jessica Lamore
805-547-1160 x 203
http://elementslocal.com
Jessica Lamore
805-547-1160 x 203
http://elementslocal.com
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