Enemy Fighting Gear Re-launches Web site with Improved Functionality and Style

Surprise, AZ, September 20, 2006 --(PR.com)-- Enemy Fighting Gear website offers MMA fans unprecedented access to Mixed Martial Arts clothing.

How would you like to have direct access to some of the worlds favorite Mixed Martial Arts (MMA) clothing? Enemy Fighting Gear's new website will bring you closer than ever to having a complete clothing store right in your own home.

Enemy Clothing, LLC, a leading manufacturer and marketer of distinctive clothing for the MMA community, has re-launched its popular website, www.EnemyFightingGear.com, featuring improved functionality and style.

"Until now, we were operating at half speed" said DJ Lealos, Managing Partner of Enemy Clothing. "We realized that all of our customers wanted more products and a better overall user experience. Our industry has forced our customers to become used to less that professional stores, and products made in garages rather than Brick and Mortar facilities like ours. This is a huge advantage that we have over many of our competitors."

The new site will function as an online catalogue featuring product information and images from the entire Enemy Fighting Gear collection. In addition to accessing detailed information on the company and its premium apparel, visitors will soon be able to participate in an online community where they can talk about the sport they love, with fellow fans from around the world. This exciting new section will make the website much more than just an online apparel catalogue.

One of the main goals for redesigning the Enemy Fighting Gear site was to simplify the design. The current industry trend is towards cleaner designs with more intuitive functionality. The new site is more user-friendly and accessible by users on all levels, whether using dial-up or high-speed broadband service. The site will continue to contain exciting content using advanced technology, but it is designed in such a way that this technology will not limit accessibility.

"We have always been pleased with the image and style that our Enemy Fighting Gear website has portrayed, but the current trend is toward simplicity in design and functionality," added Lealos. "We had some great ideas for website features that include an online MMA community and improved access to our gear, so this was a good time to look at a whole new redesign of our site. By improving the functionality, we are able to enhance the online experience for everyone. I am confident that Enemy Fighting Gear fans and customers will be very pleased with the new site."

The new http://EnemyFightingGear.com went live on September 1, 2006. Website visitors can look forward to receiving updates and news from the MMA community. Regular visitors to Enemy Fighting Gear's site will be pleased to find popular features like the photo gallery and the guestbook carried over to the new Enemy Fighting Gear website in the upcoming weeks. Overall, the new site combines the best features from the previous two sites with new features that are sure to keep fighters and fans informed and entertained.

For years, Enemy Fighting Gear has dedicated themselves to promotion of excellence in the sport of MMA. Enemy Fighting Gear is combining the lessons they have learned on the road with excellence in customer service, quality craftsmanship and stylish designs, to create the most comfortable, functional and stylish MMA apparel in the world.

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Enemy Clothing, LLC headquartered in Surprise, AZ, is a manufacturer and marketer of distinctive clothing for fans of and participants in Mixed Martial Arts. The Company creates premium apparel and accessories for competitive teams and clubs. Enemy Clothing, LLC also manufacturers a retail line of MMA apparel and accessories available through retailers nationwide. For more information, or to purchase retail products online, please visit www.enemyfightinggear.com.