360ImpactBranding.com Launches: “The 360 Radio Brand-Building Collection” Brand-Built Voiceovers & Production Plus Radio Brand-Building Consulting. Local Barter Options.

Huntsville, AL, September 28, 2009 --(PR.com)-- 360 Impact Branding.com proudly introduces: “The 360 Radio Brand-Building Collection" plus a Customized, Local Barter Arrangement That Is Stress-Free To Implement. Now, Radio Stations receive a vast array of market-exclusive, proprietary, and value-added services that deliver measurable results. How? 360Impact Branding does more by digging deeper, by developing personal and professional relationships with every client. With the 360 Radio Brand-Building Collection, typical "Radio Station Imaging" is "Brand-Built" or "Branded Radio Station Imaging." With this launch, 360 Impact Branding offers stations a unique, customized local barter arrangement. The Result: A respective station has ultimate control of bartered spots to be aired, and the ability to adjust the barter plan as local market and economic conditions change, much quicker than usual.

“The 360 Radio Brand-Building Collection" is packed with value-added, proprietary, market-exclusive components and turn-key ”Station Stimulation Packages” providing male or male/female voice-overs, brand-built imaging, and production techniques that are highly unique for stations. 360 Impact Branding also offers “brand-built imaging only” for stations that have new or well-established VO talent in place. Some of the latest options include several "Brand-Building Consulting" components. 360 Impact Branding focuses on two primary areas, but obviously there are stations with unique needs that will benefit from custom brand-building consulting arrangements created together on a confidential, personal level. From mild to an aggressive “hands-on” approach, the Brand-Building Consulting Services will continue to strengthen the brand of a respective station on a continuous basis. In addition, 360 Impact Branding works to help stations feel comfortable and embrace media/web 2.0 technologies to reach listeners across multiple platforms and become relevant with the younger demos that many stations have written off as “Lost.” Lost isn’t an option for the survival of traditional radio. Exposing the station's brand and engaging the younger audience demos with music and customizable content - when, where, and how they want it - on whatever device they want it on – is a necessity. The Brand-Building Consulting Services are designed to give station's enhanced results working respectively with a Station GM and a consultant, if one is utilized.

Consultant Kevin Cassidy, Owner of Strategic Radio Solutions in Seattle says, “I love how Jason focuses on brand building, which should be the foundation of all writing and producing. I look forward to working with him in turn around situations, so he can show how thoughtful brand building campaigns really helps to change perceptions when you work a plan.” Kevin sees the services as a compliment to the work of any consultant. Conversations with some other consultants generally echo Kevin’s opinion.

360 Impact Branding is passionate about helping stations succeed. While tough economic times result in less station revenue and more inventory, it presents a powerful opportunity for 360 Impact Branding and a Station General Manager to work together to strengthen their market position. With 360 Impact Branding's unique, local barter arrangment, a given station will use less available inventory, allowing 360 Impact Branding help a station in smart, strategic ways. 360 Impact Branding wants to see station's grab a bigger slice of regional, national, and especially local ad revenue as the economy rebounds.

Learn more now by visiting 360ImpactBranding.com - while on the homepage, check out “Generic Sample Demos” of the Stimulation Packages. These are designed to give Station General Managers, Operations Managers, Program Directors and a Consultant, if one is utlized, an idea over this specific offering from the entire collection. Keep in mind that all verbiage, voice styles, and production techniques will be unique in a way that perfectly aligns with how listeners and advertisers should each respectively perceive a given station or cluster. Feel free to reach out to 360 Impact Branding.com - Email info@360impactbranding.com or call 256-714-5700, to have a nice, relaxed, comfortable chat over ways to work together. 360 Impact Branding is always ready to get to know stations, their General Managers and key employees, to help them get measurable results.

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