CultureQuest Consulting Releases Innovative Approach to Building Organizational Culture

Asheville, NC, September 30, 2009 --(PR.com)-- Global cultural change firm has announced the release of an innovative approach to measuring, building, and leveraging organizational culture. CultureQuest Consulting LLC guides organizations in developing and implementing Cultural Strategic Plans that build cultural equity – the inherent value of a company’s culture. Research shows that organizations with healthy and sustainable cultures outperform other companies by a significant margin.

“Senior leaders have long recognized the importance of culture,” said Melanie Moeller, a principal with CultureQuest. “Our approach guides organizations who are ready to build the cultural equity needed to become or remain industry leaders. Most companies don’t have a cultural strategy and those that do often lack a targeted approach that translates into measurable behaviors.”

Successful cultural change initiatives require leaders at every level to model the behavior and practices that move toward an organization’s desired culture. CultureQuest offers a customized approach to leadership development that focuses on self leadership, best practices, behavioral changes, and solutions to current organizational challenge ensuring an immediate return on investment.

About the company: CultureQuest specializes in building the cultural equity of organizations. Strong cultures translate to increased employee engagement, lower turnover, and higher profitability.

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