Designer Hernan Lander Spring 2010 Collection Viewing for Press and Buyers

New York, NY, October 02, 2009 --(PR.com)-- Designer Hernan Lander is holding private viewings for press and buyers at his midtown studio following his triumphant runway show at Gotham Hall during New York Fashion Week. Lander highlighted iFashion Week’s “Emerging Designers” Fashion Show. He wowed the audience at Gotham Hall, just a stone’s throw from The Tents. The young Dominican-American designer is continuing to create what he considers cutting edge clothes with a feminine spirit.

Working from his studio across the street from Fashion Institute of Technology (FIT), Landers is giving buyers and the press a close-up viewing of his collection at his studio (242 West 27th Street, Suite 3B) on Thursday, October 1, and Friday, October 2, 2009. RSVP for an appointment to review collection from 12 noon to 8 p.m. at hernanlander@iconceptmedia.com or call 212-795-0706. With his masterful draping of jersey and silk wool, he created combination of classic Grecian images with off the shoulder styles and form fitting dresses accentuated with flowing materials. His color choices, he said, were African-inspired -- desert colors of sand, wood, black with explosions of gold metallic detail. See Lander’s 2010 Spring Collection www.ifashionweekend.com/hernanlander

The iFashion Week which ran from September 10-19, 2009, produced by SEG Corporation and iConcept Media Group, featured five emerging designers from across the globe, including two Project Runway alumni, Teri Stevens and Kenley Collins. iFashion Week{end} provides a platform for the discovery and promotion of new talent in the world of fashion. This event marked the commencement of a seasonal fashion showcase that aims to introduce new talent, trends and fashion translation. Runway shows, cocktail parties, presentations and other events were held at various locations in New York City to usher in the new generation of high fashion designers.

“I let the fabric talk to me,” says Lander. “I wanted to create a collection that was easy to wear and easy to play with,” he says. “When you’re wearing solid colors you have more choices for combination.” Lander honed his craft collaborating with prominent New York designers, such as Rogelio Velasco and Ralph Lauren. He was working for the Donna Karan Collection until December 2008, when he stepped off to live his own dream.

Lander says his latest creations, combining femininity and glamour with a sharper edge, is perfect for the strong woman who knows who she is and what she wants. “The inspiration behind the Spring 2010 collection comes from the contrast between the industrial and the natural feeling you can find in Africa,” he says.

For more information contact iConcept Media – pr@iconceptmedia.com or visit our website: www.iconceptmedia.com

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