Variable Print on Demand Service Expanded by Austin Printer

Austin, TX, October 02, 2009 --(PR.com)-- Cerqa, a full service commercial printing company in Austin Texas, expanded its print on demand services recently when they improved their variable data workflows making it easier to execute variable printing.

Companies utilizing Argosy, Cerqa's proprietary web based system, can easily setup their variable projects and then print them on demand using digital printers.

Print on Demand is a service that helps companies reduce their printing costs by only printing their materials when they need it thus eliminating the chance for obsolete inventory.

Cerqa's platform is a combination of a web to print interface, digital printers, order management controls and print fulfillment warehouses. It allows for organizations to efficiently create, manage, print and deliver critical printed assets...resulting in increased productivity and reduced operational costs.

With print on demand and Cerqa, companies achieve lower costs, consistent messaging and branding, digital asset management, reduction in waste and ease of use. They also provide a dedicated account manager that understands your company and helps provide superior customer service.

Variable printing is the ability to print completely personalized, one-to-one marketing materials with varying offers, PURLs, as well as customized images and artwork.

Personalized marketing brings higher ROI through higher response rates and greater customer loyalty. These marketing pieces can easily be mailed from their in-house mailing services for a complete direct mail solution.

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