New York Fashion Platform Strives to Grow Independent Designer Brands
New York, NY, October 03, 2009 --(PR.com)-- In a struggling economy of decreasing retailer budgets and no risk choices being made, the Nolcha fashion business network is continuing to push global fashion businesses into the New York fashion market.
The award-winning Nolcha Fashion Week: New York, that has rapidly become a home for emerging fashion talent to exhibit collections, had a variety of buyers and retail owners in attendance scouting the showcasing brands; including powerhouse SARAR – the Turkish originated retailer now operating over 300 stores globally.
A season favorite that exhibited in the Accessory Lounge is schander handbags who will now be available in Sarar Manhattan and Donella’s Closet. The collection consists of the finest quality leather from calf to lambskin and with gold and silver hardware there is an element of luxury and glamour to each style.
Kerry Bannigan, Nolcha CEO, shares: “It is tough times for many brands so it is important to connect designers to the correct resources in order to succeed. I am happy to see designer’s achievements via our platform and hope that their relationships continue within the network. Nolcha provides the tools but it is the initiative of the designer that leads to ultimate success.”
During the Ethical Fashion Preview the PKD Spa brand was approached by several buyers to carry her full sustainable wellness collection and is now in talks to take the brand internationally for store placement and runway activities. The success of the Ethical Fashion Preview continued on for members of the Bel Esprit showroom who each received interest from potential buyers.
Deborah Pollakus, founder of Bel Esprit showroom, states: “Designers were able to engage buyers and press and discuss their collections in a relaxed environment. The quality of the invitation list was evident in the designers’ response: they were all delighted with the event and the networking opportunities it presented. Every designer ended the day having realized at least several of their business goals.”
The Nolcha retail network is expanding with new initiatives launching in the near future; including Chicago, LA and San Francisco.
Prestigious corporate brands continue to support the program that Nolcha is providing the future of the fashion world; September 2009 sponsors include New York Sports Club, Aveda, Clarins Skin Spa, Coca Cola, Fuze, Rae Cosmetics, Paul Mitchell, Starbucks, Selve –The Luxury Shoe Customizer, Saaga Vodka, Riazul Tequila and Don Q Rum.
For more information contact:
Kerry Bannigan kerryb@nolcha.com
About Nolcha Fashion Week: New York
Award Winning Nolcha Fashion Week held simultaneously with New York Fashion Week consists of runway shows featuring emerging and independent designers from around the world, accessory exhibition, industry networking events and fashion business seminars held by reputable industry figures. www.nolchafashionweek.com
About Nolcha
Nolcha is a leading operator of educational, event and b2b services devoted to independent fashion entrepreneurs and related retail businesses. The Nolcha platform includes Nolcha.com, an online fashion portal delivering daily business education; Nolcha Fashion Week, currently held during New York fashion week and providing key exposure to press, buyers, and industry figures for emerging and independent fashion designers from all over the world, in both apparel and accessories; events during London Fashion Week with key partners and Independent Retail Week in New York and Chicago, as an initiative to drive business and increase revenue for small fashion retail brands. www.nolcha.com
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The award-winning Nolcha Fashion Week: New York, that has rapidly become a home for emerging fashion talent to exhibit collections, had a variety of buyers and retail owners in attendance scouting the showcasing brands; including powerhouse SARAR – the Turkish originated retailer now operating over 300 stores globally.
A season favorite that exhibited in the Accessory Lounge is schander handbags who will now be available in Sarar Manhattan and Donella’s Closet. The collection consists of the finest quality leather from calf to lambskin and with gold and silver hardware there is an element of luxury and glamour to each style.
Kerry Bannigan, Nolcha CEO, shares: “It is tough times for many brands so it is important to connect designers to the correct resources in order to succeed. I am happy to see designer’s achievements via our platform and hope that their relationships continue within the network. Nolcha provides the tools but it is the initiative of the designer that leads to ultimate success.”
During the Ethical Fashion Preview the PKD Spa brand was approached by several buyers to carry her full sustainable wellness collection and is now in talks to take the brand internationally for store placement and runway activities. The success of the Ethical Fashion Preview continued on for members of the Bel Esprit showroom who each received interest from potential buyers.
Deborah Pollakus, founder of Bel Esprit showroom, states: “Designers were able to engage buyers and press and discuss their collections in a relaxed environment. The quality of the invitation list was evident in the designers’ response: they were all delighted with the event and the networking opportunities it presented. Every designer ended the day having realized at least several of their business goals.”
The Nolcha retail network is expanding with new initiatives launching in the near future; including Chicago, LA and San Francisco.
Prestigious corporate brands continue to support the program that Nolcha is providing the future of the fashion world; September 2009 sponsors include New York Sports Club, Aveda, Clarins Skin Spa, Coca Cola, Fuze, Rae Cosmetics, Paul Mitchell, Starbucks, Selve –The Luxury Shoe Customizer, Saaga Vodka, Riazul Tequila and Don Q Rum.
For more information contact:
Kerry Bannigan kerryb@nolcha.com
About Nolcha Fashion Week: New York
Award Winning Nolcha Fashion Week held simultaneously with New York Fashion Week consists of runway shows featuring emerging and independent designers from around the world, accessory exhibition, industry networking events and fashion business seminars held by reputable industry figures. www.nolchafashionweek.com
About Nolcha
Nolcha is a leading operator of educational, event and b2b services devoted to independent fashion entrepreneurs and related retail businesses. The Nolcha platform includes Nolcha.com, an online fashion portal delivering daily business education; Nolcha Fashion Week, currently held during New York fashion week and providing key exposure to press, buyers, and industry figures for emerging and independent fashion designers from all over the world, in both apparel and accessories; events during London Fashion Week with key partners and Independent Retail Week in New York and Chicago, as an initiative to drive business and increase revenue for small fashion retail brands. www.nolcha.com
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Nolcha
Kerry Bannigan
888.665.2421
www.nolcha.com
Kerry Bannigan
888.665.2421
www.nolcha.com
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