Houston Website Marketing Company Beats Recession

Houston, TX, October 06, 2009 --(PR.com)-- Entrepreneurs in Houston are setting up shop, and the unification of three existing companies with clients across country is just one example of entrepreneurial inspiration. Melaroo has quickly become a player in Houston’s ever growing website marketing and development industry. Typically known for being the power player in the energy sector, Houston has long been searching for another industry to nurture from the ground up, and marketing is one that seems to fit.

Coming from diverse backgrounds and touting unique specialties, the individuals that make up the Melaroo web marketing team have combined their strengths to offer what Chris Walker, the company’s Marketing Director, refers to as “the ability to offer companies a complete website marketing package”. Offering services such as video production, search engine optimization, social media marketing and website design has immediately placed them at the forefront of Houston’s emerging marketing industry. Continued growth in Internet use, coupled with the drop in traditional print media only solidifies the emerging presence of interactive and online marketing firms such as Melaroo.

Tough economic times have historically been breeding grounds for innovative companies. Three separate, yet similar, companies have come together, in this case, in entrepreneurial fashion, to create a cohesive unit. Their combined offerings now put them in the same light as multi-million dollar marketing firms that offer comparable marketing solutions. Ted Hawkes, the company’s Creative Director, states “We all previously ran companies that focused on different services. We very well could have operated as a strong, cohesive corporation, but instead went on outsourcing work to each other”. This new, cooperative mentality bodes well for entrepreneurial individuals that may view the economic downturn as a great opportunity for change.

Businesses have seen a tough time throughout most of the country. “Companies in these situations typically shed marketing and advertising dollars first” says Nate Stockard, Melaroo’s Director of Operations. Businesses are looking to increase ROI and save money across the board, which is “promising for the website marketing industry as a whole” says Stockard. “Companies are just getting tighter with their budgets.” Web marketing, he went on to explain, explores less costly avenues than traditional media. Moreover, because web traffic is traceable, it allows for more targeted messages at a much lower premium.

Even though budgets are tight around the country, Houston has, for the most part, weathered the storm. For entrepreneurs, and especially internet marketing companies like Melaroo, there may just be a silver lining to this economic rain cloud after all.

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