Study: Top Colleges Embrace Twitter. Harvard, Stanford Lead in Popularity.
It's explosive growth has made Twitter an important communications tool, and top universities have rushed to embrace it, according to a study conducted by UniversitiesAndColleges.org. Among schools with the biggest Twitter followings, Harvard and Stanford lead the pack. While the most active colleges include the University of Southern California and George Washington University.
Los Angeles, CA, October 07, 2009 --(PR.com)-- UniversitiesAndColleges.org has conducted a comprehensive study of the Twitter adoption and usage of the top 100 colleges in the United States, based on the 2010 rankings of U.S News and World Report. The study shows that top universities have flocked to Twitter.com, with every school having at least one Twitter account. The research report also examines the different messages that colleges use Twitter to deliver, and how they've utilized the site to communicate with students, alumni, and community members.
The study shows that the colleges which have amassed the largest Twitter followings tend to be prestigious private universities with stellar academic reputations, or large public schools with massive student bodies. Although these characteristics lead to popularity, they are not always indicative of active Twitter usage. The most active colleges generally have smaller followings, but communicate with them more frequently. Schools that publish the most tweets tend to follow the most users themselves. The most active Twitter users include George Washington University, which collectively tweets nearly 60 times each day, and University of Florida, which maintains 24 accounts on the service.
Other aspects covered by the study are the most popular usecases for colleges on Twitter. Universities frequently create Twitter accounts to represent law schools, business schools, and other academic bodies, as well as sharing news about important student services like dining, career services, and libraries. Colleges also tend to use Twitter as a broadcasting channel rather than a conversation medium, highlighting the difficulties of representing a large organization on a platform designed for individuals.
To get the full details of the study, visit UniversitiesAndColleges.org. This includes more detailed analysis, charts that display adoption trends and overall usage, and individual statistics for each of the top 100 colleges.
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The study shows that the colleges which have amassed the largest Twitter followings tend to be prestigious private universities with stellar academic reputations, or large public schools with massive student bodies. Although these characteristics lead to popularity, they are not always indicative of active Twitter usage. The most active colleges generally have smaller followings, but communicate with them more frequently. Schools that publish the most tweets tend to follow the most users themselves. The most active Twitter users include George Washington University, which collectively tweets nearly 60 times each day, and University of Florida, which maintains 24 accounts on the service.
Other aspects covered by the study are the most popular usecases for colleges on Twitter. Universities frequently create Twitter accounts to represent law schools, business schools, and other academic bodies, as well as sharing news about important student services like dining, career services, and libraries. Colleges also tend to use Twitter as a broadcasting channel rather than a conversation medium, highlighting the difficulties of representing a large organization on a platform designed for individuals.
To get the full details of the study, visit UniversitiesAndColleges.org. This includes more detailed analysis, charts that display adoption trends and overall usage, and individual statistics for each of the top 100 colleges.
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UniversitiesAndColleges.org
Scott Johnson
571-482-0041
www.universitiesandcolleges.org
Scott Johnson
571-482-0041
www.universitiesandcolleges.org
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