SunBurnt Named Exclusive After Sun Product of 2010 AVP Professional Beach Volleyball Tour

Princeton, NJ, October 09, 2009 --(PR.com)-- One of the fastest growing and most exciting sports in America, the 2010 AVP Tour will travel through 15 major cities across the country, drawing hundreds of thousands of spectators and a national television audience of millions. SunBurnt will be actively involved throughout the Tour season with large-scale sampling initiatives, in-stadium promotional activities, and premium placement in all AVP advertising materials. This coordinated effort will help increase the awareness of SunBurnt among a large and growing consumer demographic, and improve the way millions of Americans manage the after-effects of prolonged sun exposure by cooling overheated skin, soothing and hydrating sunburned skin, and helping to reduce unsightly peeling.

“AVP Pro Beach Volleyball and SunBurnt are a perfect match,” said Mr. Avani V. Kanubaddi, President of Welmedix LLC. “With over 100 million Americans experiencing sunburns every year, this exciting partnership places the SunBurnt family of products at the right place and time to serve the needs of sun-drenched consumers across the country.”

“The AVP is thrilled to partner with Welmedix to educate our world-renowned athletes and loyal fans how to help treat sunburns,” said Paul Tedeschi, Chief Marketing Officer of AVP Pro Beach Volleyball. “As an outdoor sport, sunburns are extremely common and SunBurnt is the perfect product for us and those who attend our events.”

SunBurnt is available for purchase at many fine retailers, and is expanding to new retail stores across the United States. Please visit www.sunburntgel.com for more information and available retail locations.

SunBurnt™ - A Breakthrough in After Sun Care. ™

About Welmedix

Welmedix LLC is a specialty medicines company dedicated to the development of innovative health care solutions worldwide. Focused on the Dermatology segment of the OTC Drug market, Welmedix brings time-tested sciences with modern drug delivery methodologies to the forefront to address under-served consumer needs. Welmedix is the maker of First⁰Degree® Therapeutic Burn Cream and the SunBurnt™ family of products, and is headquartered in Princeton, New Jersey.

About AVP

AVP, Inc. is a leading lifestyle sports entertainment company focused on the production, marketing and distribution of professional beach volleyball events worldwide. The AVP is set to stage more than 15 events throughout the United States in 2010 featuring more than 150 of the top male and female competitors in the sport. AVP athletes won both the women's and men's gold medals at the 2008 Olympic Games in Beijing, marking the first gold medal sweep by a single country in the history of Olympic Beach Volleyball. AVP is headquartered in Los Angeles, California.

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