EAST Designed to be Individual | Go Green

London, United Kingdom, October 10, 2009 --(PR.com)-- For over 20 years now EAST has sourced much of its original and colourful jewellery from the Philippines. Jewellery production is one of the country’s most productive industries, attracting buyers and exporters from all over the globe. Filipino costume jewellery is highly acclaimed for its quality, design and innovative use of natural materials such as wood and sea shells.

EAST is the first company to contribute to this project and the 2,500 trees it donated to the project are currently being planted over 1 hectare which will be aptly named "EAST Plantation". Any wood components that are included in EAST fashion jewellery from the Philippines will in the future be sourced from this sustainable forest.

Jonathan Keating represented EAST at the various ceremonies, including judging a fashion drawing competition, giving a short speech at the Governor's house (a replica of the White House) and being interviewed by press and local paparazzi.

Jonathan also received a certificate from the project's governing body.

There was a huge amount of goodwill directed at EAST as they were the first overseas company to pledge the 2 hectares. It was a very public event with numerous photographers, press and television.

CebuFAME (fashion accessories foundation which is a partner in the Go Green project)

www.gogreenphilippines.com/
EAST sponsors sustainable forest
www.east.co.uk/c/Jewellery.htm

About East
Heavily influenced by the time honoured traditions of the Far East, incorporating ‘hand’ crafted embroideries, wonderful evocative prints and vibrant colours - visit our website to view our latest collections or colours simply shop by product type or colour.

###