eBay Canada Partners with Casale Media® to Offer New Display Opportunities Across eBay.ca
Toronto, Canada, October 10, 2009 --(PR.com)-- Canada’s leading premium online media network, Casale Media® Inc. (casalemedia.com), announced today that it has been appointed the direct sales agent for eBay.ca’s online display inventory.
The new deal is poised to take full advantage of eBay.ca’s unique ability to deliver users with active purchase intent, through highly targeted online display. The partnership takes full advantage of Casale Media’s scale and technology, making it possible for advertisers to access more advanced and innovative media opportunities across all eBay.ca channels.
eBay.ca is Canada's single largest destination for online shoppers and deal-savvy consumers. Under the terms of the agreement, Casale Media will develop strategic sales and sponsorship packages for eBay Canada and directly represent eBay.ca ad space to clients nationwide.
“eBay.ca is a unique and attractive property because its audience is made up of people who are ready to buy." said Andrea Stairs, country manager, eBay Canada. "The eBay audience is saturated with active online shoppers who are looking for value and selection across a tremendous range of categories. eBay is a powerful platform to engage consumers who are intent on making a purchase.”
The deal includes representation across all of eBay.ca’s contextual online channels (Motors, Electronics, Clothing, Shoes & Accessories, Home & Garden, etc.) and will enable Casale Media to begin promoting the leading online eCommerce brand to Canadian agencies and their clients in an entirely flexible and transparent way.
eBay.ca’s premium inventory and coveted audience of active online buyers, combined with Casale Media’s success in optimizing online display media for both buy- and sell-side stakeholders creates an opportunity for advertisers to develop a range of exciting, high-engagement campaigns across eBay.ca’s verticals.
Both eBay.ca and Casale Media are excited to be expanding their already successful relationship through this strategic partnership, “We are delighted that eBay has selected our network to be its direct Canadian representative. This step marks a natural progression of the relationship we already have, enabling us to expand our responsibilities selling the eBay.ca brand to our clients.” said Casale Media’s Director of Publisher Relationships, Alex Gardner.
Known for its high-coverage, premium traditional advertising network, MediaNet®, the news of this deal comes with word that Casale Media has begun actively rolling out direct representation agreements as an option to large scale, premium online media brands across North America.
About Casale Media® Inc.
Not your typical ad network, Casale Media Inc. is the work of more than 30 years of innovation in the communications technology space and holds an unwavering focus on brand safety, premium accountable media, and smart innovative software solutions. Casale Media’s core business is selling intelligently optimized brand name display media within its highly controlled, short tail environment, MediaNet®. The company exclusively serves the needs of large, top-rated web publishers, Fortune 500 brands, and leading international media agencies. MediaNet provides over 90% coverage of the Canadian online audience through its select collection of 3,000 actively monitored premium properties. More information is available at casalemedia.wordpress.com | twitter.com/casalemedia.
About eBay Inc.
Founded in 1995, eBay Inc. connects hundreds of millions of people around the world every day, empowering them to explore new opportunities and innovate together. eBay Inc. does this by providing the Internet platforms of choice for global commerce, payments and communications. Since its inception, eBay Inc. has expanded to include some of the strongest brands in the world, including eBay, PayPal, StubHub, Shopping.com, and others. In Canada, eBay was visited by nearly 7.7 million Canadians in August 2009. (comScore Media Metrix, September 2009).
Press Inquires
Dorothy Clark
Casale Media Inc.
dorothy.clark@casalemedia.com
416.785.5908
Nicole Tuschak
Environics Communications for eBay Canada
ntuschak@environicspr.com
416.969.2712
###
The new deal is poised to take full advantage of eBay.ca’s unique ability to deliver users with active purchase intent, through highly targeted online display. The partnership takes full advantage of Casale Media’s scale and technology, making it possible for advertisers to access more advanced and innovative media opportunities across all eBay.ca channels.
eBay.ca is Canada's single largest destination for online shoppers and deal-savvy consumers. Under the terms of the agreement, Casale Media will develop strategic sales and sponsorship packages for eBay Canada and directly represent eBay.ca ad space to clients nationwide.
“eBay.ca is a unique and attractive property because its audience is made up of people who are ready to buy." said Andrea Stairs, country manager, eBay Canada. "The eBay audience is saturated with active online shoppers who are looking for value and selection across a tremendous range of categories. eBay is a powerful platform to engage consumers who are intent on making a purchase.”
The deal includes representation across all of eBay.ca’s contextual online channels (Motors, Electronics, Clothing, Shoes & Accessories, Home & Garden, etc.) and will enable Casale Media to begin promoting the leading online eCommerce brand to Canadian agencies and their clients in an entirely flexible and transparent way.
eBay.ca’s premium inventory and coveted audience of active online buyers, combined with Casale Media’s success in optimizing online display media for both buy- and sell-side stakeholders creates an opportunity for advertisers to develop a range of exciting, high-engagement campaigns across eBay.ca’s verticals.
Both eBay.ca and Casale Media are excited to be expanding their already successful relationship through this strategic partnership, “We are delighted that eBay has selected our network to be its direct Canadian representative. This step marks a natural progression of the relationship we already have, enabling us to expand our responsibilities selling the eBay.ca brand to our clients.” said Casale Media’s Director of Publisher Relationships, Alex Gardner.
Known for its high-coverage, premium traditional advertising network, MediaNet®, the news of this deal comes with word that Casale Media has begun actively rolling out direct representation agreements as an option to large scale, premium online media brands across North America.
About Casale Media® Inc.
Not your typical ad network, Casale Media Inc. is the work of more than 30 years of innovation in the communications technology space and holds an unwavering focus on brand safety, premium accountable media, and smart innovative software solutions. Casale Media’s core business is selling intelligently optimized brand name display media within its highly controlled, short tail environment, MediaNet®. The company exclusively serves the needs of large, top-rated web publishers, Fortune 500 brands, and leading international media agencies. MediaNet provides over 90% coverage of the Canadian online audience through its select collection of 3,000 actively monitored premium properties. More information is available at casalemedia.wordpress.com | twitter.com/casalemedia.
About eBay Inc.
Founded in 1995, eBay Inc. connects hundreds of millions of people around the world every day, empowering them to explore new opportunities and innovate together. eBay Inc. does this by providing the Internet platforms of choice for global commerce, payments and communications. Since its inception, eBay Inc. has expanded to include some of the strongest brands in the world, including eBay, PayPal, StubHub, Shopping.com, and others. In Canada, eBay was visited by nearly 7.7 million Canadians in August 2009. (comScore Media Metrix, September 2009).
Press Inquires
Dorothy Clark
Casale Media Inc.
dorothy.clark@casalemedia.com
416.785.5908
Nicole Tuschak
Environics Communications for eBay Canada
ntuschak@environicspr.com
416.969.2712
###
Contact
Casale Media
Dorothy Clark
416-785-5098
casalemedia.com
Dorothy Clark
416-785-5098
casalemedia.com
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