Motorcoach Council Partners with More Than 66 Motorcoach Operators to Promote Educational Outreach Campaign
In the past year, more than 66 Founding Partner motorcoach charter companies from all regions of the U.S. got engaged with the Council to combine their resources and influence for the first time in history, to market the industry as a whole to the consumer, using one voice to consistently deliver their mission and message. Coach operators can retain their own branding and identity while participating in the campaign, and display full, partial or bumper coach wraps to promote the initiative.
Denver, CO, October 11, 2009 --(PR.com)-- After determining the word ‘motorcoach’ is not a widely recognized term with most North Americans, let alone considered a viable means of transportation for the traveling public, the Motorcoach Council, Inc. decided it would take an entire industry to rectify this predicament. In the past year, more than 66 Founding Partner motorcoach charter companies from all regions of the U.S. got engaged with the Council to combine their resources and influence for the first time in history, to market the industry as a whole to the consumer, using one voice to consistently deliver their mission and message.
The Council’s Founding Partner Operators include Advance Coach Ltd; All Aboard America!; All Resort Coach/Lewis Stages; Ambassatours Gray Line; Anderson Coach & Travel, Annett Bus Lines; ARCHWAY Bus Transportation, Inc.; Arrow Stage Lines; Bauer’s Limousine and Transportation; Bieber Tourways; Bloom Charter Services; Blue Grass Tours; Brazos Valley Travel, LLC; Brown Coach; Calco Travel/Hotard Coaches; Capital Trailways Charters and Tours; Cardinal Buses, Inc.; Champion Coach; Charter Bus Lines of B.C.; Citizen Auto Stage Co.; Classic Coach; Coach America/RAZ Transportation; Covered Wagon Tours, LLC; Croswell VIP Motorcoach Services; Dan Dipert Coaches; DATTCO; Elite Coach; Excursion Trailways; Executive Coach; Executive Coach, Inc; Fabulous Coach Lines; Free Enterprise System; Gentry Trailways; Gray Line Tours Tucson; Gray Line Nashville; Star Shuttle & Charter; Hampton Jitney, Inc.; Holiday Companies, LLC; Indian Trails, Inc.; James River Bus Lines; Kelley Transit Co.; Kobussen Trailways; Krapf’s Coaches, Inc.; Lamers Bus Lines, Inc.; New World Tours; Northfield Lines, Inc.; Pacific Coachways Trailways; Pacific Western Transportation, Ltd; Peoria Charter Coach Co.; Premier Transportation; Ramblin Express; Riteway Bus Service, Inc.; Royal Coach Tours; Scenic America Tours, Inc.; Starline Luxury Coaches; Star Shuttle & Charter; Stout’s Transportation; Time Lines; Trans-Bridge Lines; Travel Kuz; Tri-City Charter, Inc.; Trolleys, Inc.; Vandalia Bus Lines, Inc.; Wilson Bus Lines, Inc.; Windstar Lines; Wolf’s Bus Lines; and Young Transportation.
The “Get Motorcoachified” educational outreach program will initially utilize advertising wraps on the sides, backs and rear bumpers of motorcoaches to display the campaign’s witty, memorable campaign slogans and vibrant graphics which tout the many benefits of the motorcoach industry, citing comfort, convenience, luxury amenities, state-of-the-art technology and environmental efficiency, marking the motorcoach as a smart transportation solution.
Early adopters of the campaign bus wraps include Arrow Stage Lines (Omaha, NE); Voigt’s Bus Service, Inc. (St. Cloud, MN); Ramblin Express (Denver, CO); Lamers Bus Lines, Inc. (Green Bay, WI), all of whom sport the new campaign decals on their 45-foot rolling billboards, otherwise known as motorcoaches (charter buses).
“Arrow Stage Lines is proud to be part of the ‘Get Motorcoachified’ campaign,” said Luke Busskohl, Sales and Marketing Manager of Arrow Stage Lines. “We are looking forward to the positive effect this campaign will have on our industry as a whole and are already receiving positive feedback from consumers who did not realize just how nice motorcoach travel has become,” added Busskohl.
The Motorcoach Council’s outreach campaign is open to all North American motorcoach charter companies, and has a minimum requirement of one bumper wrap purchase (estimated cost $45) to participate in the campaign and be listed in the consumer website’s online directory at www.GetMotorcoachified.com.
“While the campaign wraps will certainly draw attention to the individual coach operators displaying the graphics,” said Council spokesperson Heather Horton, “we hope that the entire industry and all its key players will benefit from our lapel-grapping wraps and campaign messages traveling on our nation’s highways and byways in the coming years.”
“In the face of escalating environmental concerns, economic instability and surface road congestion, it is time the motorcoach was redefined and rediscovered,” said Horton. “North Americans need to recognize that today’s motorcoach provides the safest, most convenient, cost effective and environmentally conscious way to travel.
About the Motorcoach Council, Inc.: The Motorcoach Council is an industry-wide initiative to promote public awareness of the availability, selection, usage and benefits of motorcoach transportation throughout North America. The Council is an outgrowth of a grassroots effort begun in 2007. For additional information, visit www.MotorcoachCouncil.org.
To learn more about the motorcoach industry and useful tips for ‘green travel,’ visit www.GetMotorcoachified.com. To get involved with the campaign, contact pr@motorcoachcouncil.org or visit www.MotorcoachCouncil.org CAMPAIGN tab.
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The Council’s Founding Partner Operators include Advance Coach Ltd; All Aboard America!; All Resort Coach/Lewis Stages; Ambassatours Gray Line; Anderson Coach & Travel, Annett Bus Lines; ARCHWAY Bus Transportation, Inc.; Arrow Stage Lines; Bauer’s Limousine and Transportation; Bieber Tourways; Bloom Charter Services; Blue Grass Tours; Brazos Valley Travel, LLC; Brown Coach; Calco Travel/Hotard Coaches; Capital Trailways Charters and Tours; Cardinal Buses, Inc.; Champion Coach; Charter Bus Lines of B.C.; Citizen Auto Stage Co.; Classic Coach; Coach America/RAZ Transportation; Covered Wagon Tours, LLC; Croswell VIP Motorcoach Services; Dan Dipert Coaches; DATTCO; Elite Coach; Excursion Trailways; Executive Coach; Executive Coach, Inc; Fabulous Coach Lines; Free Enterprise System; Gentry Trailways; Gray Line Tours Tucson; Gray Line Nashville; Star Shuttle & Charter; Hampton Jitney, Inc.; Holiday Companies, LLC; Indian Trails, Inc.; James River Bus Lines; Kelley Transit Co.; Kobussen Trailways; Krapf’s Coaches, Inc.; Lamers Bus Lines, Inc.; New World Tours; Northfield Lines, Inc.; Pacific Coachways Trailways; Pacific Western Transportation, Ltd; Peoria Charter Coach Co.; Premier Transportation; Ramblin Express; Riteway Bus Service, Inc.; Royal Coach Tours; Scenic America Tours, Inc.; Starline Luxury Coaches; Star Shuttle & Charter; Stout’s Transportation; Time Lines; Trans-Bridge Lines; Travel Kuz; Tri-City Charter, Inc.; Trolleys, Inc.; Vandalia Bus Lines, Inc.; Wilson Bus Lines, Inc.; Windstar Lines; Wolf’s Bus Lines; and Young Transportation.
The “Get Motorcoachified” educational outreach program will initially utilize advertising wraps on the sides, backs and rear bumpers of motorcoaches to display the campaign’s witty, memorable campaign slogans and vibrant graphics which tout the many benefits of the motorcoach industry, citing comfort, convenience, luxury amenities, state-of-the-art technology and environmental efficiency, marking the motorcoach as a smart transportation solution.
Early adopters of the campaign bus wraps include Arrow Stage Lines (Omaha, NE); Voigt’s Bus Service, Inc. (St. Cloud, MN); Ramblin Express (Denver, CO); Lamers Bus Lines, Inc. (Green Bay, WI), all of whom sport the new campaign decals on their 45-foot rolling billboards, otherwise known as motorcoaches (charter buses).
“Arrow Stage Lines is proud to be part of the ‘Get Motorcoachified’ campaign,” said Luke Busskohl, Sales and Marketing Manager of Arrow Stage Lines. “We are looking forward to the positive effect this campaign will have on our industry as a whole and are already receiving positive feedback from consumers who did not realize just how nice motorcoach travel has become,” added Busskohl.
The Motorcoach Council’s outreach campaign is open to all North American motorcoach charter companies, and has a minimum requirement of one bumper wrap purchase (estimated cost $45) to participate in the campaign and be listed in the consumer website’s online directory at www.GetMotorcoachified.com.
“While the campaign wraps will certainly draw attention to the individual coach operators displaying the graphics,” said Council spokesperson Heather Horton, “we hope that the entire industry and all its key players will benefit from our lapel-grapping wraps and campaign messages traveling on our nation’s highways and byways in the coming years.”
“In the face of escalating environmental concerns, economic instability and surface road congestion, it is time the motorcoach was redefined and rediscovered,” said Horton. “North Americans need to recognize that today’s motorcoach provides the safest, most convenient, cost effective and environmentally conscious way to travel.
About the Motorcoach Council, Inc.: The Motorcoach Council is an industry-wide initiative to promote public awareness of the availability, selection, usage and benefits of motorcoach transportation throughout North America. The Council is an outgrowth of a grassroots effort begun in 2007. For additional information, visit www.MotorcoachCouncil.org.
To learn more about the motorcoach industry and useful tips for ‘green travel,’ visit www.GetMotorcoachified.com. To get involved with the campaign, contact pr@motorcoachcouncil.org or visit www.MotorcoachCouncil.org CAMPAIGN tab.
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Contact
Motorcoach Council, Inc.
Heather Horton
720-449-9000
www.motorcoachcouncil.org
Heather Horton
720-449-9000
www.motorcoachcouncil.org
Contact
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