Votre VU Unveils Top French Accessory at Nolcha's HotSpots

Chicago, IL, October 13, 2009 --(PR.com)-- As Chicago becomes runway ready for this month’s Fashion Focus, local boutiques aim to elevate the city’s couture status during Nolcha Fashion Business Network’s corresponding Independent Retail Week.

Amongst the week’s sure-to-be highlighted trends of cuff bracelets, statement rings, and above-the-knee socks will be an accessory each fashionista needn’t buy and already possesses – her skin. Specifically, the epidermal trend will echo that of fashion front-runner France – revealing skin that radiates health and ages well naturally …with Votre Vu (www.votrevu.com).

The latest in luxury French skin care, Votre Vu launched this year with a botanically powered product line featuring such French beauty traditions as restorative neck crème, frozen sérum, bust balm, and a beauty benefit beverage. Award-winning, hand-crafted formulas that for decades were only offered in upscale European spas are finally available in the U.S., exclusively through Votre Vu.

“The beauty secrets of French women include proactively and naturally caring for their skin – so that every ensemble that reveals even a glimpse of skin looks that much better,” states Jean Louise Lilly, Votre Vu’s Director of Product Development and Marketing. “For this year, that means that every Grecian-style cocktail dress and revamped, upscaled ‘80s mini will require skin that is camera ready, supple, and sexy.”

Nolcha, an organization supporting the independent fashion market and related retail businesses, kicks off its Independent Retail Week with an opening celebration, featuring a taste of Votre Vu’s French skin care, Monday, October 19 from 5-7pm at the Chicago Cultural Center. The fashion and beauty-loving public is welcome to attend and sample Vu’s premier products, including its top-selling SnapDragon – a delicious, nutritious blend of anti-aging super fruits, collagen, and botanicals. Votre Vu will be handing out swanky swag bags of luxe samples as well as Nolcha’s coveted shopping guide highlighting the week’s hottest deals at Chicago’s most fashion-forward boutiques.

Together with Nolcha, Votre Vu again will offer sampling and gift bags* Thursday, October 22 from 3-6pm at the hip his-and-hers Akira boutique and
e-tailer, 1814 W. North Avenue and Friday, October 23 from 11am-2pm at the Watertower Pumping Station on the east side of Chicago and Michigan avenues.

“If you love top-tier fashion, you will want to slip on those heels, hit these Nolcha events, and shop Chicago,” remarks Votre Vu’s Lilly. “Just make sure you’ve accessorized with glowing, nourished skin … in case that bubble skirt blows up by the el.”

Nolcha brings Independent Retail Week (www.independentretailweek.com)
to Chicago October 19 – 25 in conjunction with Fashion Focus. For this week only, some of the best independent fashion shops and boutiques will offer select products at a discount and a calendar of exclusive in-store events, sales, and lavish beauty treatments. Featured stores include Akira, Anastasia Chatzka, Calvin Tran, Kreative Soul by Pilar, WildFlowers Lingerie, M.GO Fashion Salon, vFish and M2 Boutique.

*While supplies last

Formed in March 2007, Votre Vu is a privately held luxury skin care
company offering the finest French-made formulations. Company
headquarters are in Sugar Grove, Illinois, with all products hand-crafted in a family owned laboratory in France except the beauty beverage, SnapDragon, which is manufactured in the U.S.

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