Media Buying Software Powered by Platform
Avenue Right’s web-based media buying software streamlines the process of planning and buying local advertising media, thanks to a user base of over 800 local advertisers giving insight into how media planning and buying should be done these days.
Fargo, ND, October 16, 2009 --(PR.com)-- Avenue Right’s web-based media buying software combines technology and services to streamline the process of planning and buying local advertising media.
This October marks the one-year anniversary of the product launch and the biggest feature release to date, thanks to a user base of over 800 local advertisers giving insight into how media planning and buying should be done these days.
Delivered over the internet, users can login to Avenue Right from any web browser and find up-to-date information on the media bought and sold in their local market. The software offers full functionality for creating media plans and gathering information on local advertising opportunities that fit a campaign’s criteria, including target demographic profile.
Avenue Right launched the beta version of its product in October of 2008 with twelve users from markets in Minnesota and North Dakota. Just a year later, this number continues to grow—over 800 advertisers have signed up from markets that cover 48 states. The user base is made up of advertising agencies, direct businesses, and franchise advertisers alike.
The product helps advertisers connect with local media sellers to find the most relevant opportunities available in each locale so they can better market to those consumers.
The information is largely driven by the user community—new media outlets in a given market can easily be added by one user and made available to another. It’s a platform that learns and grows with the local advertising media landscape.
A comprehensive, searchable database of local radio, broadcast TV, print, and online advertising opportunities is available to advertisers. Additional tools allow users to build media campaign plans, secure local ad space, simplify transactional communications, and get a better picture of their campaigns with calendars and schedules.
The most recent product release introduced functionality for schedule template creation by media type, a budget allocation widget, and the ability for users to add and interact with their own media outlets.
For advertisers, information meets operations.
The concept reflects the “shifts occurring in the way people communicate, collect information, and transact,” says Brian Gramer, founder and CEO. “Current media buying processes and technologies fail to embrace new software and internet advancements and the outstanding efficiencies they can provide via automation.”
A robust media outlet search engine allows advertisers to find the local media outlets that reach their target demographic, and work with any combination of media types and budget to reach that audience.
The company leverages a variety of data sources and collects information via their national call center to build and maintain its database of over 49,000 media outlets. Along with more mainstream media outlets such as daily newspapers and popular radio stations, advertisers can also find niche opportunities, such as the community college newspaper or a local parenting website.
Avenue Right’s media buying software provides tools to automate the process of gathering and comparing advertising proposals; building schedules; managing media outlet contact information; and delivering easy-to-read campaigns reports, calendars, and POs. Advertisers can further customize their account with preferred media outlets, contacts, and individual client environments.
The company does not pre-purchase inventory, take commission on the buys, or negotiate on behalf of its clients, so the platform and any campaign recommendations remain free of bias. Avenue Right’s goal is to provide an improved marketplace for the advertising industry through access to better information, media planning automation, and streamlined communications.
###
This October marks the one-year anniversary of the product launch and the biggest feature release to date, thanks to a user base of over 800 local advertisers giving insight into how media planning and buying should be done these days.
Delivered over the internet, users can login to Avenue Right from any web browser and find up-to-date information on the media bought and sold in their local market. The software offers full functionality for creating media plans and gathering information on local advertising opportunities that fit a campaign’s criteria, including target demographic profile.
Avenue Right launched the beta version of its product in October of 2008 with twelve users from markets in Minnesota and North Dakota. Just a year later, this number continues to grow—over 800 advertisers have signed up from markets that cover 48 states. The user base is made up of advertising agencies, direct businesses, and franchise advertisers alike.
The product helps advertisers connect with local media sellers to find the most relevant opportunities available in each locale so they can better market to those consumers.
The information is largely driven by the user community—new media outlets in a given market can easily be added by one user and made available to another. It’s a platform that learns and grows with the local advertising media landscape.
A comprehensive, searchable database of local radio, broadcast TV, print, and online advertising opportunities is available to advertisers. Additional tools allow users to build media campaign plans, secure local ad space, simplify transactional communications, and get a better picture of their campaigns with calendars and schedules.
The most recent product release introduced functionality for schedule template creation by media type, a budget allocation widget, and the ability for users to add and interact with their own media outlets.
For advertisers, information meets operations.
The concept reflects the “shifts occurring in the way people communicate, collect information, and transact,” says Brian Gramer, founder and CEO. “Current media buying processes and technologies fail to embrace new software and internet advancements and the outstanding efficiencies they can provide via automation.”
A robust media outlet search engine allows advertisers to find the local media outlets that reach their target demographic, and work with any combination of media types and budget to reach that audience.
The company leverages a variety of data sources and collects information via their national call center to build and maintain its database of over 49,000 media outlets. Along with more mainstream media outlets such as daily newspapers and popular radio stations, advertisers can also find niche opportunities, such as the community college newspaper or a local parenting website.
Avenue Right’s media buying software provides tools to automate the process of gathering and comparing advertising proposals; building schedules; managing media outlet contact information; and delivering easy-to-read campaigns reports, calendars, and POs. Advertisers can further customize their account with preferred media outlets, contacts, and individual client environments.
The company does not pre-purchase inventory, take commission on the buys, or negotiate on behalf of its clients, so the platform and any campaign recommendations remain free of bias. Avenue Right’s goal is to provide an improved marketplace for the advertising industry through access to better information, media planning automation, and streamlined communications.
###
Contact
Avenue Right
Jessie Johnson
701-499-3615
www.avenueright.com
Jessie Johnson
701-499-3615
www.avenueright.com
Contact
Categories